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Participation and Diversity in Snowsports: An Interview with James Mills

May 8, 2018 2 Comments

It’s safe to say we can all at least agree that the simple thrill of skiing and snowboarding is one of those inherent universal bonds — a sensation that certainly transcends racial and ethnic identity. Yet, the diversity gap in snow sports still feels exceptionally large. People of color sense second glances at ski resorts, […]

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Powder Skiing in Japan Continues to Fuel Global Snowsports Industry

April 18, 2018

There's always a powder day to be had in Japan, and it's no longer a secret.

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Tales From a Mountain Town Offers Uplifting Look at Life and Adventure

April 16, 2018

"A vivid and lighthearted glimpse of the type of community that defines Colorado's high country." --The Denver Post

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Stan Rey and Marie-Pier Prefontaine Win World’s Steepest Ski Race

April 16, 2018

Legendary race challenges and crowns new champions after 15-year-hiatus.

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Brand Profile: Q and A with Denver’s Meier Skis

April 6, 2018

Denver, Colorado, home to the most craft beer breweries per capita nationwide, has welcomed a new player to the game: the “Craft Skiery.” Among only a handful of boutique, handmade, ski brands across the Rockies, Meier Skis, founded in Glenwood Springs in 2009, and relocating to the craft capital of Denver in 2016, has adopted […]

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Skiing Africa’s Last Glacier: Burned Camps in Uganda’s Rwenzori Mountains


April 2, 2018 1 Comments

Terrorism and domestic disputes aren’t the only causes of havoc on Ugandan tourism. Climate change has virtually eliminated the ice and snow that once attracted climbers from around the world.

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New Backcountry Branded Gear and Apparel Introduces “Gearhead Certified Product”

March 30, 2018

Specialty retailer Backcountry announced this week that it is releasing up to 180 SKUs of namesake house-branded gear and apparel, launching a spring/summer line in April 2018, followed by a fall/winter offering that will include the Backcountry Touring Collection: a technical product collection designed expressly for backcountry touring. Between those two will come MTB apparel, […]

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SIA Member Profile: Meet SCARPA CEO Kim Miller

March 23, 2018

"Try hard, have fun and be safe..."

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The Top States Delivering Skiers May Not Be What You Think

March 23, 2018

Locals create the identity of a ski town: it’s imprint, ambiance, character. In a symbiotic relationship, the season’s visitors add to a town and resort’s flavor and, ultimately, keep the lifts running at the local ski hill. Understanding the origin of visiting skiers sheds light on the commitment, investment and love they have for the […]

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Snowsports Brands Marketing Efforts Hampered by Olympic Regulations

March 22, 2018

The International Olympic Committee’s Rule 40 called for a blackout period for any marketing campaigns from February 1-28th, prohibiting brands from using any images or descriptions of athletes participating in the games.

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