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Mammoth Mountain President on Impact of New Lodging Lockdowns

December 15, 2020

In partnership with Shop-Eat-Surf By Tiffany Montgomery | Published Dec 15, 2020 The new lockdowns in California couldn’t have come at a worse time for Mammoth Mountain. As the company headed into the key holiday season, bookings were strong for December. But while the mountain is open and operating, county health officials banned all hotels […]

Arbor CEO on Surviving and Thriving for 25 Years

December 9, 2020

A talk with Arbor Co-Founder Bob Carlson about the key changes in business strategy that allowed the snowboard and skateboard brand to survive when so many others didn’t.  By Tiffany Montgomery, Shop-Eat-Surf Arbor Snowboards launched in 1995 with a commitment to sustainability and craftsmanship at a time when the environment was not a hot topic. […]

Nordica Debuts Season One of ‘It’s Family Time’

October 17, 2019

WEST LEBANON, N.H. – Oct. 17, 2019 – Legacy ski brand Nordica today announced the debut of season one of “It’s Family Time”, a series of five short videos featuring skiing, families, and how the sport creates memories and bonds that last a lifetime. Each episode in the series is told from a unique point […]

Elan Alpine Skiing Museum Opens Doors in Slovenia

June 27, 2018

Begunje naGorenjskem, SLOVENIA  (June 26, 2018) – Elan Skis, the Slovenian-based legacy supplier of handcrafted skis, announced the opening of the Elan Alpine Skiing Museum at the brand’s headquarters in Slovenia. The museum opened doors on June 21 by one of the best skiers of all times and legendary Elan athlete, Ingemar Stenmark. As one […]

America’s First Climbing Gym Turns 30

May 31, 2018

Man, how old do you feel right now? Thirty years ago, in a rundown warehouse, the year was 1987 to be exact, on Elliott Ave. in Seattle, two ordinary climbers made history when they decided to glue some chunks of rock onto sheets of plywood. With not much more than a vague concept and a […]

Pro Skiers Are Maximizing Shorter Winters With Dryland Training — and Lobbying

May 18, 2018

It’s May. We just came out of another lackluster winter with snowpack recordings as of April being less than 25 percent of normal in the Western U.S. According to NASA, 17 of the 18 warmest years in the 136-year record all have occurred since 2001. And a 2017 study on climate change’s affects on snowsports […]

Participation and Diversity in Snowsports: An Interview with James Mills

May 8, 2018 2 Comments

It’s safe to say we can all at least agree that the simple thrill of skiing and snowboarding is one of those inherent universal bonds — a sensation that certainly transcends racial and ethnic identity. Yet, the diversity gap in snow sports still feels exceptionally large. People of color sense second glances at ski resorts, […]

Powder Skiing in Japan Continues to Fuel Global Snowsports Industry

April 18, 2018

There's always a powder day to be had in Japan, and it's no longer a secret.

Tales From a Mountain Town Offers Uplifting Look at Life and Adventure

April 16, 2018

"A vivid and lighthearted glimpse of the type of community that defines Colorado's high country." --The Denver Post

Stan Rey and Marie-Pier Prefontaine Win World’s Steepest Ski Race

April 16, 2018

Legendary race challenges and crowns new champions after 15-year-hiatus.