Snowsports Industries America posts news and information about the winter outdoor industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to [email protected].
WEST LEBANON, N.H. – Oct. 17, 2019 – Legacy ski brand Nordica today announced the debut of season one of “It’s Family Time”, a series of five short videos featuring skiing, families, and how the sport creates memories and bonds that last a lifetime. Each episode in the series is told from a unique point […]
Begunje naGorenjskem, SLOVENIA (June 26, 2018) – Elan Skis, the Slovenian-based legacy supplier of handcrafted skis, announced the opening of the Elan Alpine Skiing Museum at the brand’s headquarters in Slovenia. The museum opened doors on June 21 by one of the best skiers of all times and legendary Elan athlete, Ingemar Stenmark. As one […]
Man, how old do you feel right now? Thirty years ago, in a rundown warehouse, the year was 1987 to be exact, on Elliott Ave. in Seattle, two ordinary climbers made history when they decided to glue some chunks of rock onto sheets of plywood. With not much more than a vague concept and a […]
It’s May. We just came out of another lackluster winter with snowpack recordings as of April being less than 25 percent of normal in the Western U.S. According to NASA, 17 of the 18 warmest years in the 136-year record all have occurred since 2001. And a 2017 study on climate change’s affects on snowsports […]
It’s safe to say we can all at least agree that the simple thrill of skiing and snowboarding is one of those inherent universal bonds — a sensation that certainly transcends racial and ethnic identity. Yet, the diversity gap in snow sports still feels exceptionally large. People of color sense second glances at ski resorts, […]
There’s always a powder day to be had in Japan, and it’s no longer a secret.
Denver, Colorado, home to the most craft beer breweries per capita nationwide, has welcomed a new player to the game: the “Craft Skiery.” Among only a handful of boutique, handmade, ski brands across the Rockies, Meier Skis, founded in Glenwood Springs in 2009, and relocating to the craft capital of Denver in 2016, has adopted […]
Terrorism and domestic disputes aren’t the only causes of havoc on Ugandan tourism. Climate change has virtually eliminated the ice and snow that once attracted climbers from around the world.