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Nordica Debuts Season One of ‘It’s Family Time’

October 17, 2019

WEST LEBANON, N.H. – Oct. 17, 2019 – Legacy ski brand Nordica today announced the debut of season one of “It’s Family Time”, a series of five short videos featuring skiing, families, and how the sport creates memories and bonds that last a lifetime. Each episode in the series is told from a unique point […]

How Phunkshun Wear Has Remained Committed To U.S. Manufacturing Since Day One

October 9, 2019

A talk with Phunkshun CEO Jay Badgley on the benefits and importance of manufacturing products in the U.S. In the summer of 2010, Jacob Levy and Lanny Goldwasser were working as snowboard instructors in New Zealand, chasing an endless winter across the globe from their home in Summit County, Colorado. With over 300 days a […]

China Tariffs: Ground Zero is the Sales Floor

October 9, 2019

As the China tariffs become an unfortunate reality throughout our industry, we reached out to some of our members for their thoughts on how the tariffs would be impacting their business. Following are some thoughts from one of our retail partners, Kjerstin Klein at Willi’s Ski and Snowboard Shop, in Pennsylvania. In this trade war […]

How To Cut Emissions Faster? Do What These Countries Are Doing

February 21, 2019