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CHANNEL MASTERY + SIA WEEKLY CONSUMER BEHAVIOR PULSE – August 19, 2020

August 19, 2020

E-commerce sales are up 55% year-over-year for the first seven months of 2020. This year, online sales are slated to surpass the total online sales in 2019 by October 5th – well before the holiday season. The rise in e-commerce brings challenges for many specialty brand leaders: challenges with customer service staffing, fulfillment and managing […]

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CHANNEL MASTERY + SIA WEEKLY CONSUMER BEHAVIOR PULSE – August 05, 2020

August 5, 2020

August is usually the time we’re dropping the clutch in our specialty businesses – we’re working to maximize the current year, working hard to have that strong finish with Black Friday, Cyber Monday and Holiday. Let’s not forget strategic planning and budgeting for the new year. Looks like we’re all about to stand in the […]

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CHANNEL MASTERY + SIA WEEKLY CONSUMER BEHAVIOR PULSE – July 23, 2020

July 23, 2020

Though spending was up in June, many regions within the United States are experiencing COVID-19 case spikes. People are learning right now how to use the experience they’ve had with COVID’s initial disruption and apply it to another restricted existence.  New claims for state unemployment benefits exceeded one million for the 17th consecutive week. Congress […]

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Snowsports Industries America Launches “Generation Snow”

October 22, 2019

Snowsports Industries America Launches “Generation Snow” Targeting 100,000 New Participants In Winter Sports by 2028 PARK CITY, UT (October 24, 2019). Today, Snowsports Industries America (SIA) announced a new platform, Generation Snow, to address the desire to increase participation in Winter snow sports. To launch this new initiative, SIA has partnered with the Share Winter […]

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Nordica Debuts Season One of ‘It’s Family Time’

October 17, 2019

WEST LEBANON, N.H. – Oct. 17, 2019 – Legacy ski brand Nordica today announced the debut of season one of “It’s Family Time”, a series of five short videos featuring skiing, families, and how the sport creates memories and bonds that last a lifetime. Each episode in the series is told from a unique point […]

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How Phunkshun Wear Has Remained Committed To U.S. Manufacturing Since Day One

October 9, 2019

A talk with Phunkshun CEO Jay Badgley on the benefits and importance of manufacturing products in the U.S. In the summer of 2010, Jacob Levy and Lanny Goldwasser were working as snowboard instructors in New Zealand, chasing an endless winter across the globe from their home in Summit County, Colorado. With over 300 days a […]

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China Tariffs: Ground Zero is the Sales Floor

October 9, 2019

As the China tariffs become an unfortunate reality throughout our industry, we reached out to some of our members for their thoughts on how the tariffs would be impacting their business. Following are some thoughts from one of our retail partners, Kjerstin Klein at Willi’s Ski and Snowboard Shop, in Pennsylvania. In this trade war […]

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How To Cut Emissions Faster? Do What These Countries Are Doing

February 21, 2019

Permalink:  https://www.nytimes.com/interactive/2019/02/13/climate/cut-us-emissions-with-policies-from-other-countries.html  

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