News Category: Consumers

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Future-proof Your Business With SIA! October is SIA Membership Month – SIA supports its members with actionable consumer, retail and participation data necessary to make better-informed business decisions.

October 21, 2021

Do you have the necessary insights and data to make the best business decisions possible? SIA Members Do! Dear Industry Colleague: October is SIA Membership Month! All month we are talking about the importance of an SIA membership and the different ways SIA helps future-proof your business. SIA supports its members with actionable consumer, retail […]

Future-proof Your Business With SIA! October is SIA Membership Month – this week we are featuring the critical role that SIA plays in connecting its members with consumers.

October 12, 2021

Do you know how snowsports enthusiasts are planning to spend their money this coming season? SIA does. SIA gives you direct access to consumers and what they are thinking! Dear Industry Colleague: October is SIA Membership Month! All month we are talking about the importance of an SIA membership and the different ways SIA helps […]

Snow Resorts Roll Over Many “COVID” Keepers After Banner Year

September 29, 2021

In partnership with Shop-Eat-Surf By Tiffany Montgomery | Originally Published September 29, 2021 The pandemic forced many companies to innovate, including snow resorts. And resorts are carrying over some of those improvements this year. Last year at this time, the snow industry had no idea to what to expect for the winter season given much […]

Snowsports Industries America Releases Second Study on the Impact of COVID-19 on Consumers

June 24, 2021

Park City, Utah (June 24, 2021) – Snowsports Industries America (SIA) releases their second of two reports on the impacts of COVID-19 on snowsports consumers “The Impacts of COVID-19 on Snowsports Consumers 2020-2021.” This report studies the changes in behavior of snowsports consumers over the past year due to the COVID-19 situation.    Key takeaways from this report include […]

SIA’s Snowbound Festival Debuts New Website and Announces Dates for Upcoming 2021 Winter Events in New England and the Rockies

October 28, 2020

Winter starts at Snowboundfest.com, providing the winter outdoor community with direct access to winter enthusiasts Park City, Utah (October 28, 2020) – In celebration of the upcoming winter season, Snowsports Industries America (SIA) is excited to debut the first phase of its Snowbound Festivals consumer platform with the launch of its new website, Snowboundfest.com, an […]