Brand-Specific News Archives - Page 8 of 8 - Snowsports Industries America

News Category: Brand-Specific News

Back to All Industry News

Arc’teryx Expands Mountain Skills Academy to Jackson Hole

October 27, 2017

Arc’teryx, technical leader in outdoor performance apparel and equipment, announced it is expanding their mountain skills academies to include the new Backcountry Ski + Snowboard Academy in Jackson Hole, Wyoming, scheduled for February 9-11, 2018. Created to support skills development, experience and self-sufficiency in the mountains, the Arc’teryx Academy aims to create a space where […]

Sego Ski Co. Announces Newly Appointed Sales Director Rex Wehrman

October 22, 2017

Sego Ski Co., a handcrafted and made-in-the-Tetons ski company, announced the hiring of ski industry veteran and athlete Rex Wehrman as global sales director. The Sego Ski collection has shown remarkable growth since its inception in 2014, and the company says it looks forward to expanding even more under Wehrman’s leadership. “We are excited to […]

Hults Bruk American Felling Axe by Dave Canterbury

October 16, 2017

Firewood season is here, and Hults Bruk — the world’s oldest active axe manufacturer — is introducing a new felling axe to their acclaimed line of Swedish hand-forged axes. Created by survival and wilderness skills instructor, blacksmith and New York Times bestselling author Dave Canterbury, the new design is based on professional felling axes made […]

Snowboard Mag Sits Down with Drink Water’s Stephen Fox

October 16, 2017

At a recent meeting of the minds in Aspen, Colorado, Snowboard Mag’s Kaitlyn Schlicht sat down with action sports thought leader Stephen Fox, co-founder of Drink Water — a winter sports athlete-driven movement to simply get people to stay hydrated and provide clean water to those in need, instead of pimping a random sugar-filled energy […]

Newell Brands Technical Apparel Announces New Sales Leader

August 24, 2017

Newell Brands Technical Apparel (NBTA), a division of Newell Brands, globally recognized designer, developer, marketer and retailer of high-performance technical apparel and equipment with a portfolio of brands that includes Marmot and ExOfficio, is pleased to announce Deanna Fleming as the new Head of Global Sales and Business Development.  Fleming, who joined the company in […]

Kohlberg Just Purchased a Large Share of the Snow Sports Market

May 30, 2017

Late last week, Newell Brands Inc. announced that Kohlberg and Company, a private equity company out of Mount Kisco, NY will purchase Newell’s portfolio of winter brands for $240M. Kohlberg’s acquisition of brands including winter K2, Volkl, Marker, Dalbello, Madshus, Line, Ride, Full Tilt, BCA, Atlas, and Tubbs will make Kohlberg and Company the largest […]