News Category: Brand-Specific News

VIDEO: Faction’s Athlete Edit is a collection of footage Tim McChesney stockpiled from This Is Home

Picture Organic Named Official Apparel Partner for Dew Tour

Picture Organic Clothing — makers of organic, recycled, and bio-sourced products for board sports — announced its official apparel sponsorship for the upcoming 2017 Dew Tour. The inaugural partnership kicks off on Picture’s fifth season of distribution in the US market, as enthusiasm for the brand’s stylish approach to eco-friendly clothing continues to grow. Taking […]

Changing the Industry Paradigm of What a Snowshoe Can Mean

Well-known for lightweight snowshoes crafted with sustainable materials and business practices, Crescent Moon has launched a new model that dramatically changes the way people think of traditional snowshoe construction.

Blizzard/Tecnica Announces New Rockies Associate Sales Rep

Blizzard / Tecnica announced that Savanna Cochran will be the new associate sales representative in Colorado, Southeast Wyoming and New Mexico effective immediately.  Cochran will work directly with Jeff Sale, principal sales representative of Bodacious Sales representing Blizzard Tecnica.  Cochran, an avid skier, grew up in Glenwood Springs, CO. She has a variety of on-snow […]

K2 Skis Names Ryan McBride as Head of U.S. Sales

As the leader of U.S. sales, McBride’s energy is focused on strengthening retail partnerships and discovering new ways to steer consumers to K2 retailers. Reinforcing this goal is a company-wide decision to not sell ski or snowboard hard goods directly through K2 brand websites for the 2017/2018 season.

Vans Snow Introduces All-New Verse Double-Boa Boot for 2017/18 Winter Season

All-new for the 2017/18 winter season, Vans introduces the Verse, an innovative all-mountain and backcountry double Boa performance snowboard boot built for the progressive rider. Available now, the Verse is a fully customizable boot that honors Vans’ committed progression of the Boa Closure System. Offering extensive technical range and precision across two different lacing zones, […]

Eddie Bauer Using eVent Fabrics as Waterproof Technology for EB First Ascent Fall-Holiday Collection

Premium waterproof-breathable fabric maker and Gore-tex competitor eVent announced that Eddie Bauer is the newest partner to feature the company’s patented air permeable and waterproof fabrics technology. Ten styles from Eddie Bauer’s First Ascent line for this fall and the upcoming holiday season include eVent waterproof technology in jackets, pants and bibs for climbing, skiing […]

Burton Unveils U.S. Snowboard Team Uniforms for PyeongChang Olympics

With less than 100 days until the opening ceremony of the upcoming 2018 Olympic Winter Games, Burton Snowboards unveiled the Olympic uniforms to be worn by the U.S. Snowboard Team. PyeongChang 2018 will mark the fourth consecutive Olympic Games where Burton has partnered with U.S. Ski & Snowboard to create one-of-a-kind uniforms for the halfpipe, […]

Mystery Ranch Adds Skiers to Ambassador Team

One of the outdoor industry’s leading pack makers, Bozeman, Montana-based Mystery Ranch, announced that two skiers will be added to the brand’s Mountain Ambassador Team. Carston Oliver and Eric Balken both reside in Salt Lake City and both grew up skiing the steeps of Utah’s Wasatch Range. “With the advent of our new ski and […]

Vans Unveils Arthur Longo’s “Special Project V-66” Snow Boot

Limited-Edition Snow Boot Available at Select Vans Snow Retailers November 5 Vans global snow team rider Arthur Longo welcomes the 2017/18 winter season with a limited-edition “Special Project V-66” snowboard boot with a select distribution of 200 pairs globally. The Arthur Longo “Special Project V-66” elevates the traditional lace-up boot with premium materials, striking lace […]