News Category: Brand-Specific News

Direct Alpine Enters North American Market

Czech maker of technical outdoor wear establishes distribution and operations based in Eagle, Colorado.

More Winter Boot Makers Turning to Michelin

Columbia and Icebug are the two latest footwear manufacturers to adopt Ice Control Technology developed by the R&D department of Michelin Technical Soles, based in Verona, Italy.

Ruffwear Takes Design to New Heights for Ski Patrol and SAR

Broadening its focus beyond the needs of household dogs, 2008 marked the beginning of Ruffwear’s venture into the mountains to learn from avalanche dog teams, and has continued to foster relationships with ski patrol organizations across the country.

Arc’teryx to Donate E-com Proceeds to The Conservation Alliance on Giving Tuesday

Arc’teryx, maker of technical outdoor performance apparel and equipment, announced it will donate all proceeds from U.S. online sales on Giving Tuesday to The Conservation Alliance. The Conservation Alliance is an organization of like-minded businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds […]

Freeride Systems Keeps Bar High for Made and Tested in Colorado

Freeride Systems is what founder Michael Collins calls a "maggot brand" -- hand forged through sheer determination, hard work, and authenticity, infiltrating the market in unlikely places such as the TGR Forums.

Arc’teryx Expands Mountain Skills Academies to Include Backcountry Ski + Snowboard in the Grand Tetons

The first annual Arc'teryx Backcountry Ski & Snowboard Academy will be in Jackson Hole, February 8 - 11, 2018.

Arc'teryx Expands Mountain Skills Academies to Include Backcountry Ski + Snowboard in the Grand Tetons

The first annual Arc'teryx Backcountry Ski & Snowboard Academy will be in Jackson Hole, February 8 - 11, 2018.

Maloja Expands Sales Teams in North America

German apparel brand Maloja (pronounced "mah-low-yah") says it has set eyes on growth in North America with an increased sales representative presence, previewing its new collection at the Outdoor Retailer Winter+Snow Show 2018.

Farm to Feet and Ski City Launch Cottonwood Getaway Sweepstakes

Farm to Feet, makers of 100-percent-American socks and the official sock of Salt Lake City, UT, announced the launch of the Cottonwood Getaway Sweepstakes, giving one powder hound and a friend four days of skiing and lodging in Salt Lake, also known as Ski City. Skiers and riders can enter to win the trip at […]

VIDEO: Faction’s Athlete Edit is a collection of footage Tim McChesney stockpiled from This Is Home