Industry News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to SIA here.

Australia’s Le Bent Announces New U.S. Sales and PR Partners

By SIA | January 9, 2018 | 0 Comments

Le bent company founders say “good times in the great outdoors is nature’s gift for everyone to enjoy, and nothing needs to get in the way of this.”

Ruffwear Partnership Supports Avalanche Rescue Dog Community

By SIA | January 9, 2018 | 0 Comments

This new partnership with Ruffwear will help both organizations promote and support the important work of avalanche rescue dogs, who work with ski patrols and mountain rescue organizations all over the world.

Uvex Aligns with Fischer Skis for U.S. Distribution

By SIA | January 9, 2018 | 0 Comments

Founded in 1924 by Josef Fischer, who began making handcarts and sleds in a barn, Fischer Sports has become successful on an international scale through a tradition, pioneering and technological advancement.

Luvmother Collaborates with Oliver Yaphe for Zero Waste Project

By | January 8, 2018 | 0 Comments

Built on the premise that it was hard to find well-made long lasting, fine children’s early-stage clothing in North America, and knowing that Merino is a perfect fiber for comfort, warmth, and durability, the founders set out to provide clothing they knew would work for young families like themselves.

K2 Alliance and SheJumps Invite Women to Hit the Slopes on International Women’s Ski Day

By SIA | January 8, 2018 | 0 Comments

SheJumps strives to increase the participation of women and girls in outdoor activities. SheJumps programs foster confidence, leadership, and connection to nature and community.

Act Fast: Scott Lenhardt X PowderJet Sunday Morning Series

By | January 5, 2018 | 0 Comments

They literally did 3 total boards, they’re all different, and they’re never going to do the same exact graphics ever again. If you’re interested, don’t sleep on it.

Eurosock Announces Updated Product Line, Brand Identity

By | January 4, 2018 | 0 Comments

In addition to an updated product collection for adults, the Mountain Lifestyle collection will bring Eurosock’s technical features to kids.

DPS Says It Has Developed a Permanent Base Treatment Eliminating the Need for Wax

By | January 4, 2018 | 0 Comments

Salt Lake City-based DPS Skis is saying “Wax is Dead” with its new Phantom permanent base treatment — and surpassed its $35,000 Kickstarter goal in just four hours; then exceeded that goal by 100 percent in less than 24 hours, with total sales of almost $300,000. Kickstarter backers will start receiving product soon and DPS […]

Rossignol Group Acquires Dale of Norway in Surprise Move

By SIA | January 2, 2018 | 0 Comments

Rossignol says acquisition of Dale of Norway strengthens its apparel segment.

Parlor Skis: Customization From the Core

By SIA | January 1, 2018 | 0 Comments

The only East Coast ski company that designs and produces all of their skis in-house, entirely within the U.S., Parlor is proud of its homegrown designs and personal relationships with its skiers.