News Category: Brand-Specific News

January 11, 2018

As a pioneer in backcountry snow packs and gloves for over 20 years, Dakine is excited to welcome five new riders to its Accessories Team for Winter 2018/19.

Australia’s Le Bent Announces New U.S. Sales and PR Partners

Brand-Specific News Industry Press Releases Retail

January 9, 2018

Le bent company founders say "good times in the great outdoors is nature’s gift for everyone to enjoy, and nothing needs to get in the way of this."

Ruffwear Partnership Supports Avalanche Rescue Dog Community

Brand-Specific News Industry Press Releases

January 9, 2018

This new partnership with Ruffwear will help both organizations promote and support the important work of avalanche rescue dogs, who work with ski patrols and mountain rescue organizations all over the world.

Uvex Aligns with Fischer Skis for U.S. Distribution

Brand-Specific News Industry Press Releases

January 9, 2018

Founded in 1924 by Josef Fischer, who began making handcarts and sleds in a barn, Fischer Sports has become successful on an international scale through a tradition, pioneering and technological advancement.

Luvmother Collaborates with Oliver Yaphe for Zero Waste Project

Brand-Specific News Climate Change Industry Press Releases

January 8, 2018

Built on the premise that it was hard to find well-made long lasting, fine children’s early-stage clothing in North America, and knowing that Merino is a perfect fiber for comfort, warmth, and durability, the founders set out to provide clothing they knew would work for young families like themselves.

K2 Alliance and SheJumps Invite Women to Hit the Slopes on International Women’s Ski Day

Brand-Specific News Industry Press Releases Women-Specific News

January 8, 2018

SheJumps strives to increase the participation of women and girls in outdoor activities. SheJumps programs foster confidence, leadership, and connection to nature and community.

Act Fast: Scott Lenhardt X PowderJet Sunday Morning Series

B2C - Business to Consumer Brand-Specific News Intermountain West - Utah, Wyoming, & Central-Southern Idaho Retail

January 5, 2018

They literally did 3 total boards, they're all different, and they're never going to do the same exact graphics ever again. If you're interested, don't sleep on it.

Eurosock Announces Updated Product Line, Brand Identity

Brand-Specific News Industry Press Releases Retail

January 4, 2018

In addition to an updated product collection for adults, the Mountain Lifestyle collection will bring Eurosock’s technical features to kids.

DPS Says It Has Developed a Permanent Base Treatment Eliminating the Need for Wax

B2C - Business to Consumer Brand-Specific News Industry Press Releases

January 4, 2018

Salt Lake City-based DPS Skis is saying “Wax is Dead” with its new Phantom permanent base treatment — and surpassed its $35,000 Kickstarter goal in just four hours; then exceeded that goal by 100 percent in less than 24 hours, with total sales of almost $300,000. Kickstarter backers will start receiving product soon and DPS […]