Industry News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to SIA here.

Nordica’s All Mountain Enforcer 104 Free Earns Outside Magazine’s “Gear of The Year” Award

By SIA | September 26, 2019 | 0 Comments

WEST LEBANON, N.H. – Sept. 24, 2019 – It’s official. The embargo has been lifted and Nordica announces the newest ski in its all mountain men’s ski line, the Enforcer 104 Free, has earned one of Outside Magazine’s “Gear of The Year” awards for the 2019-2020 season. “It is an honor to receive a ‘Gear of the […]

SIA Premium Members Save The Most At Outdoor Retailer Snow Show 2020

By SIA | April 25, 2019 | 0 Comments

Outdoor Retailer announced booth space pricing for exhibitors at January’s Outdoor Retailer Snow Show, taking place in Denver on January 29-31, 2020.  With the announcement, SIA announced that SIA Premium Members will have the best possible square footage rate found anywhere, while their membership dues stay the same as last year. “Since the last trade […]

Fischer Announces Grants Program to Support Skiing Access & Engagement

By SIA | October 25, 2018 | 0 Comments

Fischer Skis is proud to announce the Fischer Grants program, an ongoing grant program aimed at promoting access and engagement to skiing in the United States. With a first-year commitment of $20,000 in support for ski programs, the Fischer Grants will focus on youth and underserved ski populations, snowmaking efforts, education and outreach. “Skiing faces […]

VF Corp To Relocate to Colorado

By SIA | August 13, 2018 | 0 Comments

From our friends at SNEWS: Colorado’s outdoor recreation economy is about to get a lot stronger. VF Corporation, the Fortune 250 holding company for The North Face, JanSport, Smartwool, and other brands, announced that its moving its global headquarters to Denver, bringing 800 high-paying jobs to the metro. “Colorado is an area with an unrivaled […]

PSIA-AASI Announces Atomic as Official Supplier

By SIA | July 18, 2018 | 0 Comments

PSIA-AASI Announces Atomic as Official Supplier Instructors Gain Access to Gear that Helps Them Succeed and Grow the Snowsports Industry LAKEWOOD, Colo. (July 17, 2018) – The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) welcomes Atomic, the fastest growing ski brand in the U.S., as a PSIA-AASI Official Supplier. […]

Brand Profile: Q and A with Denver’s Meier Skis

By SIA | April 6, 2018 | 0 Comments

Denver, Colorado, home to the most craft beer breweries per capita nationwide, has welcomed a new player to the game: the “Craft Skiery.” Among only a handful of boutique, handmade, ski brands across the Rockies, Meier Skis, founded in Glenwood Springs in 2009, and relocating to the craft capital of Denver in 2016, has adopted […]

Elan Supports Long-Term Brand Growth with New U.S. Subsidiary

By | April 5, 2018 | 0 Comments

Elan Skis, the Slovenian-based legacy supplier of handcrafted skis, announced today the new formation of Elan Sports USA, an independent subsidiary of Elan d.o.o., effective immediately, under the leadership of Gary Fleming as president. Elan Sports USA, located in Lebanon, N.H., is part of a long-term strategy, the brand said, supported by a healthy increase […]

LEKI Partners with Ted Ligety to Offer Full Ride Scholarship to Ligety-Weibrecht Ski Camp

By SIA | April 4, 2018 | 0 Comments

LEKI is excited to announce the second annual LEKI Full Ride Scholarship to the Ligety-Weibrecht Ski Camp, which will award one deserving junior ski racer the ultimate opportunity to train with premier level coaches at one of the top summer training locations in the country. The scholarship includes registration fees for one week of camp […]

New Backcountry Branded Gear and Apparel Introduces “Gearhead Certified Product”

By | March 30, 2018 | 0 Comments

Specialty retailer Backcountry announced this week that it is releasing up to 180 SKUs of namesake house-branded gear and apparel, launching a spring/summer line in April 2018, followed by a fall/winter offering that will include the Backcountry Touring Collection: a technical product collection designed expressly for backcountry touring. Between those two will come MTB apparel, […]

Lib Tech Surf Launches New Wakesurf Line for Spring

By SIA | March 23, 2018 | 0 Comments

Lib Tech Surf has announced its new wakesurf line, featuring Aaron Witherell’s “Air’n” model is now available to consumers. As lifelong surfers, snowboarders, skiers and skaters, Lib Tech founders Mike Olson and Pete Saari, along with the past and present Mervin Mfg crews, have created a legacy of fun times through technological gravity toys. Inspired […]