News Category: B2C – Business to Consumer

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Ridge Merino Introduces First Kids Collection

January 18, 2018

Founded in 2014 by husband and wife team Jeff and Susan Russell, Ridge has been developing technical baselayers, midlayers and accessories built for outdoor adventure exclusively for adults until now.

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Backcountry Brain: New Avalanche Courses Launch in the U.S.

January 6, 2018

Women’s-only and coed avalanche safety courses diversify with tracks for recreational and professional athletes.

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January Brings National Safety Month Initiatives to Colorado Ski Country

January 6, 2018

Programming Highlighted by Safety Demonstrations, Ski Patrol Dogs, Specialized Lessons and more...

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Act Fast: Scott Lenhardt X PowderJet Sunday Morning Series

January 5, 2018

They literally did 3 total boards, they're all different, and they're never going to do the same exact graphics ever again. If you're interested, don't sleep on it.

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DPS Says It Has Developed a Permanent Base Treatment Eliminating the Need for Wax

January 4, 2018

Salt Lake City-based DPS Skis is saying “Wax is Dead” with its new Phantom permanent base treatment — and surpassed its $35,000 Kickstarter goal in just four hours; then exceeded that goal by 100 percent in less than 24 hours, with total sales of almost $300,000. Kickstarter backers will start receiving product soon and DPS […]

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Luxury Alpine Sportswear Brand Alps and Meters Opens Unique Retail Concept Inside St. Regis

January 4, 2018

“The St. Regis Deer Valley is one of the top luxury ski destinations anywhere in the world”, said Founder/CEO Louis Joseph, former Global Director of Strategy and Innovation at PUMA SE, “We are excited to share the brand with residents, visitors, and guests of the hotel alike.”

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Top Instructors Explain Olympic Mogul Competitions and How to Apply to Your Own Skiing

January 4, 2018

Stephen Helfenbein, a top ski instructor and alpine team member with the Professional Ski Instructors of America (PSIA), says to look for carving, fluidity, and speed during the competition, and explains you can use these three takeaways to improve your own skiing when you hit the slopes.

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Colorado Resorts Welcome Beginners for January’s Learn to Ski and Snowboard Month

January 3, 2018

Whether guests are new to Colorado, new to skiing or riding entirely or returning to the sport after a break, CSCUSA ski areas offer children, adults and everyone in-between a low-stress, fun learning environment.

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Five Things to Know About New Mexico’s Angel Fire Resort

December 23, 2017

Angel Fire Resort has added a more robust snowmaking system and upgraded the electrical of the resort’s famous Chile Express high-speed, detachable quad.

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Aimee Fuller Reimagines Vans Ferra Snow Boot

December 21, 2017

Customizable Boot Provides Ultimate Anatomical Fit for Female Riders

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