News Category: B2C – Business to Consumer

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January Brings National Safety Month Initiatives to Colorado Ski Country

January 6, 2018

Programming Highlighted by Safety Demonstrations, Ski Patrol Dogs, Specialized Lessons and more...

Act Fast: Scott Lenhardt X PowderJet Sunday Morning Series

January 5, 2018

They literally did 3 total boards, they're all different, and they're never going to do the same exact graphics ever again. If you're interested, don't sleep on it.

DPS Says It Has Developed a Permanent Base Treatment Eliminating the Need for Wax

January 4, 2018

Salt Lake City-based DPS Skis is saying “Wax is Dead” with its new Phantom permanent base treatment — and surpassed its $35,000 Kickstarter goal in just four hours; then exceeded that goal by 100 percent in less than 24 hours, with total sales of almost $300,000. Kickstarter backers will start receiving product soon and DPS […]

Luxury Alpine Sportswear Brand Alps and Meters Opens Unique Retail Concept Inside St. Regis

January 4, 2018

“The St. Regis Deer Valley is one of the top luxury ski destinations anywhere in the world”, said Founder/CEO Louis Joseph, former Global Director of Strategy and Innovation at PUMA SE, “We are excited to share the brand with residents, visitors, and guests of the hotel alike.”

Top Instructors Explain Olympic Mogul Competitions and How to Apply to Your Own Skiing

January 4, 2018

Stephen Helfenbein, a top ski instructor and alpine team member with the Professional Ski Instructors of America (PSIA), says to look for carving, fluidity, and speed during the competition, and explains you can use these three takeaways to improve your own skiing when you hit the slopes.

Colorado Resorts Welcome Beginners for January’s Learn to Ski and Snowboard Month

January 3, 2018

Whether guests are new to Colorado, new to skiing or riding entirely or returning to the sport after a break, CSCUSA ski areas offer children, adults and everyone in-between a low-stress, fun learning environment.

Five Things to Know About New Mexico’s Angel Fire Resort

December 23, 2017

Angel Fire Resort has added a more robust snowmaking system and upgraded the electrical of the resort’s famous Chile Express high-speed, detachable quad.

TREW Introduces Upcycled Bags from Truce x Slingshot Sports

December 15, 2017

Since each Truce bag is handmade using upcycled and recycled materials, each one is a unique and inimitable masterpiece that works as good as it looks.

Arvada Colorado Ski and Golf Store Gets Name Change and New Location

December 13, 2017

Beyond retail, the shared space will continue to offer the type of customized services that long-time shoppers value, including bike fitting and tuning, bike demos, custom boot fitting, ski and snowboard tuning, and ski and snowboard demos as well as the Junior Trade program for kids’ skis, snowboards, and bikes.