News Category: B2C – Business to Consumer

Back to All Industry News

Alpenglow Sports 12th annual Winter Film Series Raises $40,000 for North Lake Tahoe Non-Profit Organizations

March 2, 2018

Alpenglow Sports is proud to announce the 2017/18 and 12th annual Alpenglow Sports Winter Film Series, presented by davisREED Construction, Inc. raised nearly $40,000 for local North Lake Tahoe non-profits. The non-profit beneficiaries for the 2017/18 season include the Tahoe Backcountry Alliance, Tahoe Nordic Search & Rescue, the Sierra Avalanche Center, the Tahoe Food Hub, […]

Ikon Pass Finally Announces Pricing, Three New Destination Partners

February 23, 2018

Offering what it is calling “the best access to the best mountains,” the Ikon Pass has now arrived and is bringing three new mountains with it. Available at two price points ($899 and $599) with varying levels of access and benefits, the Ikon Pass will go on sale March 6. The three new destination partners […]

The AASI/Burton Riglet PE Course Helps PE Teachers Get Kids Snowboarding

February 15, 2018

Students can now have fun learning to snowboard indoors during physical education (PE) class. With developments in equipment, terrain, and education, learning how to snowboard has never been easier both indoors and outdoors, and students can now learn while playing fun games in the comfort of their school’s gym. The American Association of Snowboard Instructors […]

Colorado Ski Country Reports Two Feet of Snow

February 13, 2018

Up to two feet of snow has fallen on Colorado Ski Country USA (CSCUSA) member resorts, with more snow expected to fall in Colorado’s high-country heading into President’s Day weekend. The Southwest region of Colorado received the highest snow totals with Silverton Mountain collecting 24 inches of snow in 48 hours. Wolf Creek Ski Area […]

B4BC’s Shred the Love Winter Series

February 11, 2018

Boarding For Breast Cancer Announces its 2018 Winter Series of Fundraising Events

Burton U.S. Open Snowboarding Championships Return to Vail March 5 – 10

February 1, 2018

Burton Snowboards announces the return of the 36th annual U.S. Open Snowboarding Championships to Vail Mountain March 5–10, 2018. As the final event of the competitive snowboarding season, following the excitement of the PyeongChang 2018 Winter Olympics, the Burton U.S. Open is positioned to showcase the world’s top athletes and most progressive riders, including 2018 […]

Women of the Squaw Valley | Alpine Meadows Ski Patrol Announce Scholarships for Avalanche Safety Education

January 30, 2018

Continuing its mission to provide educational opportunities for the local Tahoe community, the Women of the Squaw Valley Alpine Meadows Ski Patrol are thrilled to announce the creation of scholarships for avalanche safety education through the Sierra Avalanche Center. The calendar proceeds, which exceeded $20,000, will support community scholarships and patrol educational development over multiple […]

Vans First Global Snowboarding Film to Launch at OR + Snow Show

January 22, 2018

Vans presents the official release of the brand’s long awaited first-ever full-length snowboard film, LANDLINE. With behind the scenes photography from the two-year making of LANDLINE. showcased in the venue, House of Vans will also host a panel discussion in partnership with Kodak on the day of the event, featuring film director Tanner Pendleton, filmer […]

Ridge Merino Introduces First Kids Collection

January 18, 2018

Founded in 2014 by husband and wife team Jeff and Susan Russell, Ridge has been developing technical baselayers, midlayers and accessories built for outdoor adventure exclusively for adults until now.

Backcountry Brain: New Avalanche Courses Launch in the U.S.

January 6, 2018

Women’s-only and coed avalanche safety courses diversify with tracks for recreational and professional athletes.