News Category: B2C – Business to Consumer

Back to All Industry News

Tales From a Mountain Town Offers Uplifting Look at Life and Adventure

April 16, 2018

"A vivid and lighthearted glimpse of the type of community that defines Colorado's high country." --The Denver Post

Stan Rey and Marie-Pier Prefontaine Win World’s Steepest Ski Race

April 16, 2018

Legendary race challenges and crowns new champions after 15-year-hiatus.

Somewear Labs Launches Satellite Communication Device

April 9, 2018

Somewear Labs, an emerging leader in adventure communication technology, announced the release of the Somewear Global Hotspot: a dependable, simple to use, satellite communication hotspot that pairs with iOS and Android devices to deliver a range of off-the-grid communication services. Developed in collaboration with pro snowboarder and mountain explorer Jeremy Jones, Somewear provides straightforward and […]

Skiing Africa’s Last Glacier: Burned Camps in Uganda’s Rwenzori Mountains


April 2, 2018 1 Comments

Terrorism and domestic disputes aren’t the only causes of havoc on Ugandan tourism. Climate change has virtually eliminated the ice and snow that once attracted climbers from around the world.

New Backcountry Branded Gear and Apparel Introduces “Gearhead Certified Product”

March 30, 2018

Specialty retailer Backcountry announced this week that it is releasing up to 180 SKUs of namesake house-branded gear and apparel, launching a spring/summer line in April 2018, followed by a fall/winter offering that will include the Backcountry Touring Collection: a technical product collection designed expressly for backcountry touring. Between those two will come MTB apparel, […]

The Top States Delivering Skiers May Not Be What You Think

March 23, 2018

Locals create the identity of a ski town: it’s imprint, ambiance, character. In a symbiotic relationship, the season’s visitors add to a town and resort’s flavor and, ultimately, keep the lifts running at the local ski hill. Understanding the origin of visiting skiers sheds light on the commitment, investment and love they have for the […]

How Partnerships Can Really Work: Volkswagen of America and the Professional Ski Instructors of America/American Association of Snowboard Instructors (PSIA-AASI)

March 15, 2018

As part of the collaboration, Volkswagen offers a range of 4Motion all-wheel-drive vehicles to the eight PSIA-AASI divisions as well as the group’s national office.

Chloe Kim and Ayumu Hirano Win 2018 Burton U.S. Open Halfpipe Titles

March 10, 2018

Chloe Kim (USA) and Ayumu Hirano (JPN) earned the U.S. Open halfpipe titles at the 36th annual Burton U.S. Open Snowboarding Championships adding their names to the legendary list of winners. It was an incredible day of halfpipe riding as the field of 10 men and six women competed in Vail Mountain’s 22-foot halfpipe in […]

New E-Course Helps Beginner Skiers Prepare Before the Slopes

March 8, 2018

An innovative online Introduction to Skiing Course will help you prepare so you know what to expect before you get to the slopes. The new e-course created with content from the Professional Ski Instructors of America (PSIA) and SKI Magazine is designed as a comprehensive guide just for beginners. The course will teach you about […]

Chaos Headwear Athlete Chris Anthony to Host Indoor Skiathon at Snobahn

March 7, 2018

On March 13, 2018, the public is invited to watch Chaos Headwear spokesperson Chris Anthony ski as many vertical feet as humanly possible to raise money for Colorado kids and as inspiration for the snowsports industry overall. Anthony, Founder of Anthony Adventures and the Youth Initiative Project, will ski non-stop at SNÖBAHN in Centennial, Colorado. […]