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Inaugural Ski Moms’ Happiness Survey

May 10, 2024

FOR IMMEDIATE RELEASEWarren, VT – May 6, 2024 – Just in time for Mother’s Day, Momtrends Media is thrilled toannounce the results of the inaugural Ski Moms’ Happiness Survey. This first of its kind surveyreveals an enormous opportunity for ski areas to increase participation through improvedaccess for families. The comprehensive survey, conducted in the 2023-2024 […]

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April 2022 – SIA’s Annual ClimateUnited Month!

March 30, 2022

SIA’s ClimateUnited Month highlights the organization’s commitment to facilitating industry-wide innovation to ensure the winter outdoors thrives for future generations. During ClimateUnited Month, SIA provides ready-to-implement tools and techniques for member companies to gain immediate business value through reducing climate impact and sharing that commitment with staff and customers. In April, SIA will focus on […]

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ThirtyTwo Global Brand Director on New Products, Shipping and More

November 11, 2021

In partnership with Shop-Eat-Surf By Tiffany Montgomery | Originally Published November 11, 2021 Brian Cook gives us an update on how ThirtyTwo has evolved its snowboard boot line this year, the fluid shipping situation given the supply chain challenges and the kind of order growth the brand saw after last season. Snowboard brand ThirtyTwo has […]

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SIA’s President Nick Sargent talks about the manufacturing and supply chain issues that are affecting the ski industry and the holiday season.

November 1, 2021

Leslie Thatcher of KPCW radio interviews Nick and they discuss a variety of topics in regards to supply chain issues from factory closures to material shortages (epoxy, cotton) to tariffs to shipping problems and container shortages which all can lead to price increases at retail. Find out what impact will this have on businesses and […]

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Future-proof Your Business With SIA! October is SIA Membership Month – SIA’s 2020-21 Participation Study Now Available

October 27, 2021

Did You Know That People Participated More Frequently in Winter Sports in the 20-21 Season Than the Previous Year? Read About This and More in SIA’s 2020-2021 Participation Study – Available Now! Dear Industry Colleague: October is SIA Membership Month! All month we are talking about the importance of an SIA membership and the different […]

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A Newsy Interview with Burton CEO John Lacy

October 27, 2021

In partnership with Shop-Eat-Surf By Tiffany Montgomery | Originally Published October 27, 2021 We talk with John about how the supply chain backups are impacting Burton deliveries, the incredible jump in DTC sales the company has seen during COVID, a major development with Burton’s joint venture in China and much more. We had a very […]

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Outdoor Biz Podcast Episode #299 – How to Future-Proof Your Business in the Digital Age with SIA President Nick Sargent

October 26, 2021

Rick Saez’s Outdoor Biz Podcast Episode #299 – How To Future-Proof Your Outdoor Business In The Digital Age With SIA President Nick Sargent October 26, 2021 The unexpected pandemic impacted a large number of businesses, most especially in the outdoor industry. So the question everyone now asks is, how can you future-proof your business with […]

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Wave Rave Owner On New Los Angeles Store

October 25, 2021

In partnership with Shop-Eat-Surf By Tiffany Montgomery | Originally Published October 25, 2021 SES talked with Wave Rave Owner Steve Klassen about the new store, which is located in a building owned by the Dakine equipment licensee, current business trends and how supply chain challenges are impacting his shops.  Wave Rave, the Mammoth snowboard retailer […]

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Christy Sports CEO on Snow Sales Trends, Supply Chain and More

October 21, 2021

In partnership with Shop-Eat-Surf By Tiffany Montgomery | Originally Published October 21, 2021 Christy’s is a major snow player with 65 stores in four states. We spoke with CEO Matt Gold about early reads on the snow season, how last year turned out, how the company handled orders for this season, and how the supply […]

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Future-proof Your Business With SIA! October is SIA Membership Month – SIA supports its members with actionable consumer, retail and participation data necessary to make better-informed business decisions.

October 21, 2021

Do you have the necessary insights and data to make the best business decisions possible? SIA Members Do! Dear Industry Colleague: October is SIA Membership Month! All month we are talking about the importance of an SIA membership and the different ways SIA helps future-proof your business. SIA supports its members with actionable consumer, retail […]

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