Industry News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to SIA here.

Nick’s Notes – November 2017

By | November 7, 2017 | 0 Comments

We’re over half way done with our series of Town Halls and Think Tanks, making eleven stops in eight different cities across the country and one stop in Canada. These have been incredibly rewarding opportunities to meet with members and stakeholders in their home regions and better understand what the most pressing priorities are for […]

Eddie Bauer Using eVent Fabrics as Waterproof Technology for EB First Ascent Fall-Holiday Collection

By | November 6, 2017 | 0 Comments

Premium waterproof-breathable fabric maker and Gore-tex competitor eVent announced that Eddie Bauer is the newest partner to feature the company’s patented air permeable and waterproof fabrics technology. Ten styles from Eddie Bauer’s First Ascent line for this fall and the upcoming holiday season include eVent waterproof technology in jackets, pants and bibs for climbing, skiing […]

Outdoor Retailer + Snow Show Lodging

By | October 26, 2017 | 0 Comments

We have gotten a few calls and questions about the lodging in Denver for the new and combined Winter Outdoor Retailer + Snow Show this January 2018. If you are trying to make reservations through the hotels directly, it’s likely that you are being told that they are sold out. Outdoor Retailer has done a […]

Evo Innovates Retail Practices Through La Familia Program

By | October 23, 2017 | 0 Comments

Multi-channel retailer Evo is introducing a new retail strategy that may bridge at least one gap in communication and in the marketplace between online sellers and brick and mortar specialty retailers. The La Familia program is Evo’s approach “to creating an omni-channel customer experience while promoting retailer health throughout our industry by partnering with local, […]

Sego Ski Co. Announces Newly Appointed Sales Director Rex Wehrman

By | October 22, 2017 | 0 Comments

Sego Ski Co., a handcrafted and made-in-the-Tetons ski company, announced the hiring of ski industry veteran and athlete Rex Wehrman as global sales director. The Sego Ski collection has shown remarkable growth since its inception in 2014, and the company says it looks forward to expanding even more under Wehrman’s leadership. “We are excited to […]

US Ski & Snowboard Association Announces Rocky Mountain Division All-Star Team

By | October 17, 2017 | 0 Comments

Fifty young alpine and freestyle athletes from across Colorado were recognized yesterday as USSA Rocky Mountain Division Colorado All-Stars. These promising young athletes compete on the local, national and international level in pursuit of their US Ski Team and Olympic dreams. The All-star team includes 30 alpine skiers and 20 freestyle skiers. “Congratulations to the […]

Hults Bruk American Felling Axe by Dave Canterbury

By | October 16, 2017 | 0 Comments

Firewood season is here, and Hults Bruk — the world’s oldest active axe manufacturer — is introducing a new felling axe to their acclaimed line of Swedish hand-forged axes. Created by survival and wilderness skills instructor, blacksmith and New York Times bestselling author Dave Canterbury, the new design is based on professional felling axes made […]

Eastern Rep Groups Complete Their Merger

By | September 13, 2017 | 0 Comments

It is common knowledge that over the past several years, the Eastern Outdoor Reps Association and New England Sports Reps have studied the pros and cons of merging both organizations into a new entity, and in January 2017, both memberships voted to execute the merger. Last week on August 7, the bylaws for the new […]