News Category: B2B – Business to Business

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Clarus’ Black Diamond Opens Anchorage Retail Store

March 26, 2018

Black Diamond, a global leader of innovative active outdoor performance equipment and apparel, and a brand of Clarus Corporation (NASDAQ:CLAR) (“Clarus” and/or the “Company”), a company focused on the outdoor and consumer industries, opened a strategic retail store in Anchorage, Alaska. Doors opened on March 24th and the space is located in an approximately 1,400 […]

Snowsports Brands Marketing Efforts Hampered by Olympic Regulations

March 22, 2018

The International Olympic Committee’s Rule 40 called for a blackout period for any marketing campaigns from February 1-28th, prohibiting brands from using any images or descriptions of athletes participating in the games.

Webinar: Alibaba Business Solutions for Doing Wintersports Business in China

March 20, 2018

This Wednesday at 11 am., SIA is hosting an important webinar with Mark Fleming, Manager, Business Solutions, for Alibaba. Fleming leverages his prior experience working at Alibaba’s headquarters in Hangzhou, China, to help North American brands utilize Alibaba’s ecosystem to enter and expand their presence in China. Fleming previously worked in venture capital investing in tech […]

Peak Resorts Reports Record Fiscal 2018 Third Quarter Revenue

March 8, 2018

Peak Resorts, Inc. (NASDAQ:SKIS) (“Peak” or the “Company”), a leading owner and operator of high-quality, individually branded U.S. ski resorts, today reported financial results for its fiscal 2018 third quarter. Timothy D. Boyd, President and Chief Executive Officer, commented, “Peak Resorts generated 5% revenue growth in the fiscal third quarter and a 5% increase in […]

Breezy Johnson Becomes First Female Olympic U.S. Ski Team Member to Partner with KHOMBU

January 30, 2018

KHOMBU Brand Ambassador, Breezy Johnson has officially been named to the 2018 U.S. Olympic Team and will be competing for an Olympic gold medal in Pyeongchang, South Korea next month as the youngest member of the U.S. Olympic Alpine ski contingent. KHOMBU, the innovative footwear and outerwear brand synonymous with function, fashion, performance and exceptional […]

Why Face-to-Face Interactions Still Reign Supreme

January 28, 2018

There’s no denying that in many instances, using our smart devices helps us multitask, and ultimately save time. But in the business world, we can’t let the human element get bullied out of the way in the digital era.

SIA Welcomes a New Chairman of the Board

January 25, 2018

SIA is pleased to announce the appointment of Mike Adams as chairman of the board. It also welcomes four other seasoned snowsports industry veterans as members to the board and says goodbye and thank you to members who are moving on.

Sportube Raffle and Fundraiser Celebrates 2018 Outdoor Retailer + Snow Show at Denver Convention Center

January 24, 2018

For 22 years, you’ve known Sportube hard cases as the tried and trusted method for transporting and protecting valuable ski and snowboard equipment when traveling. Sportube will host a dealer and media raffle for a loaded gear bag, Saturday at 4 pm. and will sell select duffle bags for $50 (a retail value of $130) […]

Notice of SIA Annual Member Meeting

January 5, 2018

January, 4, 2018 Dear SIA Member, The Board of Directors and the management of SnowSports Industries America, Incorporated (“SIA”) cordially invite you to attend the Annual Meeting of the members of SIA. The meeting will be held on Tuesday, January 23, 2018 at 5:00 pm at the Colorado Convention Center, 700 14th Street, Denver, CO, […]

SIA Announces Release of the 2017 SIA Participation Study

December 22, 2017

The SIA Participation Study is a comprehensive look at nationwide participation in winter sports including alpine skiing, telemark skiing, snowboarding, Nordic skiing, snowshoeing and sledding. The study covers all areas including participant demographics, frequency, regional participation, crossover activities, and more. Published annually, this acclaimed report serves as a reference tool for the snowsports industry. Visit […]