David Rubin, 3M
Dakine’s sustainability picture involves something more akin to the “Aloha Spirit,” an attitude of friendly acceptance that Hawaii is famous for, says Vice President of Design Alistair Nicol. Taking it one step further, the brand’s mantra also refers to a healthy way to resolve any problem or accomplish any goal. He explains that this attitude goes handin-hand with the snowsports lifestyle, especially among the younger employees in the company. “They want to work in a place that matches their values,” he says.
Alistair Nicol and Bettina Bayer, Dakine
These values are also apparent in its supply chain, says Bettina Bayer, product line manger for women’s packs and bags. When she visits Dakine’s overseas factories she is impressed with the steps the brand takes to reduce waste. For example, bluesign-certified Duraflex implements an automatic system that grinds and reuses the plastic waste created in the mold process for buckles (the ones found on Dakine’s packs). As an added bonus, the reground plastic creates a stronger product, says Mary Smith, regional sales manager for Duraflex. Aspects like this boost Bayer’s confidence in Dakine’s offerings and the responsible stance it upholds. Bayer adds: “Consumers are asking more questions. They want to know where it comes from.”
Mary and Kate Smith, Duraflex
Similarly, Patagonia, one of the industry’s leaders in sustainable practices, has a tiered and vetted process when it comes to the 86 factories it works with worldwide. Factories are evaluated on their physical environments and working conditions, among other things. And if they lack in one aspect, Patagonia works to help them achieve better standards. It’s basically Relationships 101. “None of it is one-dimensional,” says Corey Simpson, PR and communications manager for Patagonia. “It’s (sustainable thinking) in the entire way we do it.” So before you shop green, look at the bigger picture—one that pats green on the back, but more specifically fosters the health of the snow industry and the integrity of the companies within it.
Corey Simpson, Patagonia
Read the full article from the SIA Snow Show Daily, Day 3.