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Squaw Valley | Alpine Meadows and Liberty Utilities Collaborating to Power Resort with Renewable Energy by December 2018

February 1, 2018

Companies exploring solar projects to offset Squaw Valley | Alpine Meadows’ electricity use and benefit entire service territory.

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Breezy Johnson Becomes First Female Olympic U.S. Ski Team Member to Partner with KHOMBU

January 30, 2018

KHOMBU Brand Ambassador, Breezy Johnson has officially been named to the 2018 U.S. Olympic Team and will be competing for an Olympic gold medal in Pyeongchang, South Korea next month as the youngest member of the U.S. Olympic Alpine ski contingent. KHOMBU, the innovative footwear and outerwear brand synonymous with function, fashion, performance and exceptional […]

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Women of the Squaw Valley | Alpine Meadows Ski Patrol Announce Scholarships for Avalanche Safety Education

January 30, 2018

Continuing its mission to provide educational opportunities for the local Tahoe community, the Women of the Squaw Valley Alpine Meadows Ski Patrol are thrilled to announce the creation of scholarships for avalanche safety education through the Sierra Avalanche Center. The calendar proceeds, which exceeded $20,000, will support community scholarships and patrol educational development over multiple […]

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Why Face-to-Face Interactions Still Reign Supreme

January 28, 2018

There’s no denying that in many instances, using our smart devices helps us multitask, and ultimately save time. But in the business world, we can’t let the human element get bullied out of the way in the digital era.

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SIA Welcomes a New Chairman of the Board

January 25, 2018

SIA is pleased to announce the appointment of Mike Adams as chairman of the board. It also welcomes four other seasoned snowsports industry veterans as members to the board and says goodbye and thank you to members who are moving on.

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National Ski Patrol Celebrates 80 Seasons on Friday in Denver

January 24, 2018

Group to host anniversary party at Patagonia store in downtown Denver.

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Blizzard Tecnica Names Olympic Downhiller Marco Sullivan to Ambassador Program

January 24, 2018

Blizzard Tecnica announced that Marco Sullivan has been named to the Ambassador Program. Sullivan, a highly decorated downhill skier with over 105 World Cup downhill races, will represent Blizzard Tecnica on and off the slopes. Sullivan is recognized as a highly skilled world-class ski competitor and personality. As an ambassador to the Blizzard Tecnica program, […]

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Sportube Raffle and Fundraiser Celebrates 2018 Outdoor Retailer + Snow Show at Denver Convention Center

January 24, 2018

For 22 years, you’ve known Sportube hard cases as the tried and trusted method for transporting and protecting valuable ski and snowboard equipment when traveling. Sportube will host a dealer and media raffle for a loaded gear bag, Saturday at 4 pm. and will sell select duffle bags for $50 (a retail value of $130) […]

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SIA Profile: Artist Gianna Andrews and her Tiny Worlds of Winter

January 22, 2018

Gianna Andrews is a nomad painting her world—and the destinations are infinite. “I like to create tiny worlds on pieces of wood. Worlds that send your brain on a trip and leave your body behind. Dream worlds that can free your mind,” she said. Andrews is a self-proclaimed artist, skiier and nomad whose acrylic paintings […]

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Giesswein Footwear Celebrates 10 years in the U.S.

January 21, 2018

Giesswein USA, distributor of Austrian handcrafted boiled wool slippers and shoes, is proud to announce the 10th anniversary of its core collection. For the past decade, the Vent and Veitsch lodge shoe styles as well as the Spital and Ammern houseshoes have been a customer favorite, in no small part due to their orthotic quality […]

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