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Fashion and Market Trends for 2015/2016

November 23, 2015

Last week SIA held its annual market presentation in Boston to the region’s top influencers and journalists. Held at the Boston Seaport Hotel, attendees had to opportunity to easy into the morning with old colleagues and friends while the presentation got off to an early start. Beginning with various members of the SIA team, speakers […]

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New OIWC Job Board Helps Women Turn Passion Into Profession

November 23, 2015

As part of our work in the CEO Pledge, OIWC is working to elevate the outdoor, snow, bike, and run industries as the employers of choice for women.  To do this, they have invested resources to help attract and retain top talent, including a new job board!   Featuring: – Job alerts delivered to seekers inbox – […]

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Winter is Coming: Specialty Retailers Say Enthusiasm and Retail Sales are Up in Most Regions

November 16, 2015

As the lifts start turning at many resorts and the holiday shopping season gets underway, reports from retailers across the country bode well for a great season ahead for snow sports sales. The August and September SIA Snow Sports Retail Data produced by The NPD Group will be released very soon, but in the meantime, […]

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David Ingemie Honored with 30th Annual BEWI Award

November 16, 2015

We are extremely proud to announce that David Ingemie, our president of more than 30 years, was the recipient of the 30th Annual BEWI Award last Friday. Bernie Weichsel, president of BEWI Productions, and the award’s namesake, presented the award before more than 150 industry leaders, friends, and family members at a luncheon in his […]

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2016 On-Snow Demo Updates – Limited Lodging Available – Book Today!

November 16, 2015

DESTINATION ON-SNOW DEMOConditions at Copper are already primed with early snow. Brands are getting set for you to demo their latest tech. Racers are gearing up for the Uphill/Downhill Challenge. Will you be there? #SIA16. Copper Mountain. Let’s Go. from SnowSports Industries America on Vimeo. THE COUNTDOWN IS ONThe opening of the 2016 SIA Snow […]

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Obermeyer’s Robert Yturri on How Sourcing Snow Brings Value and Builds Partnerships

November 16, 2015

Sourcing Snow is the one stop shop at the SIA Snow Show for designers, textile experts and production professionals to meet face to face with raw materials leaders and streamline their production process. To get a feel for how Sourcing Snow helps Snow Show attendees find success, we sat down with Robert Yturri, SVP Sales, Product […]

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Small Business Saturday is November 28!

November 16, 2015

Specialty Retailers can find loads of free helpful images, event suggestions, flyers and social media post ideas to promote Small Business Saturday. Bring customers into your shop on Saturday, November 28 with help from American Express and #SmallBizSat Find all the materials and ideas you need at the American Express #ShopSmall page. Help your customers show […]

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Selling An Experience

November 16, 2015

Retailer to Consumer Marketing Guide: In-Store Events Our goals are to keep your customers shopping local, participating in snow sports, and bringing business to the snow sports retailer. Remember, The SIA Retailer to Consumer Marketing Guide (RMG) isn’t a be-all, end-all of marketing. You know what has worked before, and what’s not working now for […]

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Focused on Your Core Customer? Here’s Why You Might Want to Rethink That Strategy

November 9, 2015

Our recently released Snow Sports Market Intelligence Report is a treasure trove of data that you can use to refresh or totally reboot your strategies, and here’s a prime example. Focusing on the “core,” the loyal customers who represent the die-hard participant base, is often where snow sports suppliers and retailers hone in with their […]

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2015 SIA State of the Industry Category Videos Are Here: Ski, Snowboard & Cross Country

November 9, 2015

We have just released our State of the Industry Video series reviewing the 2014/15 snow sports season punctuated with $4.5B in sales with an overview video as well as three category videos: ski, snowboard and cross country. The videos also cover major trends and influences in snow sports and gives additional background on categories that […]

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