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SIA Welcomes Mfa, Ltd. Marketing & Public Relations

December 14, 2015

Mfa, Ltd Marketing & Public Relations has come on board as the agency of record for SIA. With 20+ years of experience in the Snow Sports industry, Mfa has worked with numerous resorts, athletes, events, properties and brands, large and small. We will lean on their endemic and mainstream media expertise to continue to elevate our […]

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Industry + Intelligence is Just the Beginning: New “I+I Live” Brings Seminars, Clinics and Panels to the Show Floor

December 14, 2015

44 days and counting ‘til our tribe convenes in Denver! We can’t wait to see everyone, and we’re hoping that your calendars are filled with all of the seminars and events that will round out your time at the Show and leave you feeling inspired. The educational opportunities begin at the 2016 Snow Show with […]

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Pro Rider Rob Kingwill Gears Up as North American Ambassador for the 10th Annual World Snowboard Day, Sunday, December 20

December 14, 2015

The 10th annual World Snowboard Day (WSD) is just around the corner! On Sunday, December 20, WSD will host 83 events in 21 countries around the world to encourage snowboarders to get together and kick off winter at their local resort, as well as inspire others to try snowboarding for the first time.  “World Snowboard Day is a […]

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Introducing Neighborhood Inspiration at the SIA Snow Show

December 14, 2015

Welcome to The Collectives. Launching at the 2016 SIA Snow Show, The Collectives are epicenters for key segments, featuring brands, intel sessions, data and community for Ski, Snowboard, Nordic, Backcountry, Style and Women’s.     Ski Collective  The 11.7 million active skiers represent the largest group of snow sports participants and a huge sales opportunity. With […]

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Tell Us About Your Sustainability and Win a Trip to the SIA Snow Show with Protect Our Winters!

December 14, 2015

More and more, consumers prefer brands that share their values. And throughout the snow sports community, it’s becoming clear that taking care of the environment is a priority. Is taking care of the environment a priority for your business? What are some of your most effective business practices? Are you buying sustainably produced gear? How […]

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Book Your Hotel in Denver for #SIA16; Key Dates Are Selling Out!

December 14, 2015

With just over 40 days until the 2016 SIA Snow Show, it’s imperative to book your hotel room for the lowest rates. Some key dates have already sold out at some properties – don’t miss the opportunity to stay where you want!  Find accommodations to match your brand and style. From boutique to grand hotel, Denver has […]

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Doug Tompkins, Businessman-turned-conservationist, Will Always Be Remembered for His Dedication to Protecting This Precious Land

December 11, 2015

Doug Tompkins, the renowned conservationist and co-founder of The North Face, died Tuesday in a kayaking accident in Lake General Carrera, on the Chilean side of Patagonia. Tompkins founded the Foundation for Deep Ecology in 1990 and The Conservation Land Trust in 1992. His wife Kristine founded Conservacion Patagonica in 2000, and Tompkins is credited with starting Patagonia National Park, which, when completed, […]

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Protect Our Winters Fights for our Future at Historic #COP21 International Climate Change Negotiations in Paris

December 7, 2015

World leaders have marked the mid-way point in the climate change negotiations in Paris, as they begin the final push for a new global climate compact. The international negotiations, known as COP21, produced a draft on Saturday that was signed by 184 governments detailing plans to cut their domestic emissions after 2020. Those pledges are […]

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Holiday Shopping Millennial Style: To Draw Gen Y In-Store, Specialty Retailers Gather the Tribe Online

December 7, 2015

  When it comes to holiday shopping, millennials are ready to spend this year.  According to PricewaterhouseCoopers, 47 percent of millennials said they plan to spend more this holiday season, compared to just 25 percent of shoppers ages 35 and older. Additionally, 65 percent of all shoppers plan to research online before heading to the […]

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Rental World/Backshop, Uniform Gallery Gives Buyers a One-Stop Look at Trends While Simplifying the Buying Process

December 7, 2015

Rental World/Backshop & Uniform Gallery, presented by SAM Magazine, returns to the 2016 Snow Show to give buyers an overview of all that’s new in these key categories. Featuring over 50 exhibitors, Rental World/Backshop, Uniform Gallery showcases the latest hardgoods rental equipment, displays and accessories, backshop tools and uniforms.  “Rental World is one-stop shopping at its best. […]

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