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Nostalgia, Tradition and Trust: Outdoor Millennials and Brand Legacy

March 24, 2016

When you were a kid, if your nose was running from the cold crisp air, your mom offered a Kleenex, not a tissue. If you cut yourself climbing a tree, she offered a Band-Aid, not an adhesive bandage. And when you sipped hot cocoa around the campfire she served it in a Thermos, not an […]

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Boarding for Breast Cancer (B4BC) Celebrates 20th Anniversary with Snowboard + Music Festival Presented by Sierra-at-Tahoe

March 21, 2016

In celebration of Boarding for Breast Cancer’s (B4BC) 20th Anniversary, the iconic B4BC Snowboard + Music Festival is back, presented once again by Sierra-at-Tahoe Resort on April 2, 2016. The Festival is gaining attention as the end of season celebration attracting the tribe of winter sports enthusiasts, supporters, partners, athletes, and artists all coming together […]

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Mervin’s Barrett Christy on Shaping Women’s Snowboarding, Increasing Participation, & Being Honored by TW

March 21, 2016

Barrett Christy is well-known to most as the iconic women’s snowboarder who helped pioneer the sport in the ’90s, going on to be a member of the first U.S. Snowboarding team during the 1998 Winter Olympics, and hold the most medals for any woman athlete at the Winter X Games, to date. It was only […]

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No Lift Ticket Needed

March 14, 2016

Far from Resorts, Riders Are Shaping the Future of Snowboarding— Often by Returning to Its Roots Photo compliments of Snurfer The latest chapter in snowboarding’s evolution continues to unfold far from lift lines and manicured kickers. According to recent data stemming from SIA’s Downhill Consumer Intelligence Project, more than half of all snowboarders will strap in at […]

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2016 Snow Show Seminar and Clinic Presentations Available for Download

March 14, 2016

Miss any seminars at the 2016 SIA Snow Show? Couldn’t make it this year? No worries, we have you covered. Topics included: marketing, research, sustainability, trends and sales. Each seminar was designed to touch upon informative key tools for your business, staff and branding. With social media at a forefront, many clinics covered new ways […]

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Attn. SIA Members: Reserve Your Spot for the 2016 Summer Snowdown; Exclusive Media Event

March 11, 2016

SIA is hosting its 9th annual exclusive media event to promote your 16/17 products, trends and fashions to top New York City-based media. With advertising rates out of reach for most companies, the SIA Summer Snowdown brings editorial staff from top newspapers, magazine, and television programs face-to-face with the snow sports industry. Make sure your […]

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Marketing Director in Outdoor Sports/Resort Tourism

March 11, 2016

Those people that make decisions that impact the bottom line. We work with lots of smart marketers at Origin, and have seen their role evolve dramatically over the last few years. No longer are these marketers just responsible to develop a yearly plan and have coordinators execute it. More than ever, marketing directors in the […]

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OIWC is Now Accepting Applications For Its Pitchfest Event

March 11, 2016

As of 2015, there were over 9.4 million women-owned businesses in the United States, generating nearly $1.5 trillion in revenues, employing more than 7.9 million people, and fueling the economy by adding 340,000 jobs between 2007 and 2015.   The data speaks for itself – women have a substantial impact on economic growth. Despite the […]

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Dakine's Amy Eichner on The Sessions @ SIA

March 11, 2016

Dakine has been working for the past several years on resetting and authenticating its outerwear collection with deep roots in the Pacific Northwest culture and aesthetic, most notably with the addition of snowboard icon and design leader Peter Line. This year, we caught up with Product Line Manager Amy Eichner to hear more about women’s […]

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Marching Into Spring…

March 11, 2016

I don’t know about you – but around these parts of northern New England, winter was a flash in the pan.  With the change in temperatures comes that mental shift that tells us it’s time to dig out our bikes from storage and drop them at the local shop for a tune up. So it’s […]

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