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The 2016 SIA Snow Show Rewind is here

April 25, 2016

Every year, the snow sports gathers for 7 days under the Colorado Convention Center in Denver and Copper Mountain to unveil innovations, collaborate, educate, inspire and deepen relationships that move this industry forward. With over 20,000 Show and Demo attendees, 115 new exhibitors, 733 media and 1,000+ brands present, the SIA Snow Show’s culture and […]

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The Importance of Inspiring Children To Be The Next Generation of Environmental Leaders

April 25, 2016

Millions of dollars have been poured into climate legislation with little to show for it. Simultaneously, few resources have been devoted to preparing the next generation with the knowledge and tools they need to effectively address climate change. A study conducted by Yale University revealed that only 1 in 10 Americans believe they have a strong understanding of climate […]

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Merchandising: Spring Window Trends from NYC

April 25, 2016

I recently made a quick trip down to NYC to visit my sister before moving back west.  It also gave me an opportunity to snap lots of photos of spring window displays – photos that I refer to often when needing a creative boost for displays of my own.  Color, movement and politics were recurring […]

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Josh Malczyk from Line Skis Talks Fish-Shaped Skis & Athlete Inspo at The Sessions @ SIA

April 21, 2016

At twenty-one years old, Line Skis can cheers to a job well done. They’ve kept their stride strong and rooted through two decades in an ever-changing, malleable ski industry. They’ve secured themselves as one of the top-five brands with the strongest sales YOY, and have maintained that boutique feel, consistently attracting the core skier. “If […]

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Report on Global Ski & Snowboard Participation Released

April 19, 2016

Today, Laurent Vanat, an independent consultant based in Europe released the 2016 International Report on Snow and Mountain Tourism that provides an overview of key industry metrics for snow sports resorts.  This report is available for free, to anyone interested at www.vanat.ch.  Highlights include: – 125M skiers and Snowboarders – 66 Countries with Lift-Served Ski/Snowboard […]

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Earth Day: A Reminder We Have More to Do

April 19, 2016

April 22nd marks Earth Day’s 46th year of celebration with more than 190 countries participating worldwide. In a unique way, our industry’s constant reminder of its environmental fragility has made us a perfect advocate for sustainability best practices. Each year a number of our member companies, big and small, not only implement environmentally conscious manufacturing […]

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Beyond Green: Sustainability Grows Up

April 19, 2016

Companies have increasingly realized the importance of green products and technologies. Still, some elements of the process remain daunting to decipher. Going green is just one factor in a more holistic sustainability picture, and green fabrics and materials represent an even smaller slice of the bigger pie. Look at it this way: While it’s hard to […]

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Earth Day 2016 & Merchandising DIY Session Recap

April 19, 2016

Earth Day is April 22 this year.  In honor of this important landmark, I once again turn to the almighty dumpster as a receptacle, not for junk, but rather a treasure trove of castaway items just waiting to find new homes. I presented a DIY Displays on a Budget session at last year’s SIA Snow Show […]

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In His Own Words, Eddie Walls Tells the Story of Snowboarding

April 18, 2016

Who better to tell the history of snowboarding than ledgendary snowboarder Eddie Wall? Well, Air & Style thought the same and allowed Eddie, in his own words, to recount those pivotal moments that brought us here. Words from Air & Style  Do you know the history of snowboarding? Where it came from? How it all […]

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Paradigm Shift: SIA Downhill Consumer Intelligence Project Unlocks Fresh Take On Old Questions

April 11, 2016

In lieu of recent speculations, SIA Research Director Kelly Davis sheds some clarity on what’s really happening in snowboarding and digs more deeply into the numbers that have been drawing the attention. What she found was that the primary drop in participation was among 18- to 24-year-old males. “We started to find out that the message they were […]

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