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Two Spots Remain for SIA’s Summer Media Event

June 9, 2016

This is your chance to connect with top non-endemic media in NYC.   Don’t miss your chance to be a part of the 9th annual SIA Summer Snowdown; an exclusive media event to promote 16/17 products, trends and fashions to 55 to 80 mainstream editors working on winter gear stories and holiday gift guides. The […]

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Preparing for the Future

June 6, 2016

Brands and Retailers Reflect on the 2015-2016 Season and the Challenges and Opportunities that Lie Ahead Owen Leeper takes the express flight. Photo by Tyler Horne and compliments of Icelantic. When the snow falls, cash registers ring. And when it doesn’t, the struggles that retailers face are compounded. On the heels of the 2015-2016 season, […]

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Is Women’s Leadership in the Snow Sports Industry on the Rise? And Why Does it Matter? Some Top Industry Leaders Weigh In

June 6, 2016

According to a new study released recently by the Peterson Institute for International Economics and audit firm EY, out of the 22,000 publicly traded companies that the study reviewed, almost 60 percent had no female board members, more than 50 percent had no female executives, and just under 5 percent had a female chief executive. The […]

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PLM: Implementation and Education

June 6, 2016

By now our industry is pretty well acquainted with the concept of product lifecycle management. Whether it be hardgoods, softgoods, accessories, action cams or gaiters, each individual category has it’s own complexities and engineering challenges. In a precursor to SIA member Centric PLM’s upcoming June 8th webinar, I sat down with their own Matt Nakari […]

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Merchandising: Home on the Range

June 6, 2016

I just moved back west after spending almost four years living in Vermont.   In thirteen years I have moved five times.  This most recent move to Montana makes six.  And with each move, either for personal or professional reasons, I drink in the local culture.  I go see the places everyone should see.  I love […]

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College, Snapchat, Wearables, Unfollowing, and Music Insights

May 23, 2016

 2015 was an important year in fitness technology with companies like Apple and Fitbit dominating the fitness tracking space. But those technologies are just the beginning. The next few years will see major advances in wearables and holographic headsets – technologies that will be utilized by experiential marketers. Wearables allow consumers to learn about their […]

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Non-Profit Highlight: SheJumps

May 23, 2016

Did you know that SIA has over 30 non-profit members dedicated to promoting winter sports? If you did, congrats. If you didn’t, that’s okay, because we’ll be highlighting these members in our new Snow Source non-profit member spotlight series. I had the opportunity to catch up with SheJumps’ executive director, Claire Smallwood, to learn a […]

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How Brands are Meeting Growing Demand for Women’s-Specific Designs

May 23, 2016

Stretch, soft-to-hand fabrics, heat-holding features and flattering form are all key design elements in women’s apparel for 2016-17. That recipe isn’t oh-so-simple—and the pressure is on: Last season, women’s outerwear sales rose 13 percent in dollars sold, jumping to $783 million, according to the 2015 SIA Snow Sports Market Intelligence Report. Versatility still drives apparel […]

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Snow Sports SEO – New Webinar Friday, May 20th

May 17, 2016

Did you miss our April 1st webinar on SEO Best Practices for 2016 to Improve Visibility and Stay Protected from Google Penalties? If so, that’s okay, because on Friday May 20th SIA business service member Colorado SEO Pros will be hosting part two of their webinar series titled, “Tracking SEO Success – Google Analytics & […]

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Non-Profit Highlight: High Fives Foundation

May 17, 2016

If your shop or brand has not yet aligned themselves with a SIA member non-profit yet, it might be time to reconsider. We’ll be highlighting SIA non-profit members for the remainder of this month, in hopes of showing you how partnerships can expand your businesses reach – while supporting incredibly honorable causes. We sat down […]

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