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Retail Tips: Displays and the importance of keeping it fresh

October 20, 2016

Who’s ready to talk some trash?  I’m not talking Presidential debate trash – but wallet friendly display ideas that come from unexpected places, like, uh, the trash. Personally I get excited when I see a dumpster full of junk.  I don’t see junk per se, rather possibilities. Like transforming discarded furniture into display tables, bits and […]

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The Sharing Economy: Boon or Bane to the Snow Sports Industry?

October 19, 2016

The Sharing Economy: Boon or Bane to the Snow Sports Industry? With 78% of millennials and 59% of GenX and Boomers polling recently in favor of “experience” over “ownership”, it’s no wonder that the Sharing Economy is on the rise. Services like Uber and AirBnB are just the beginning, according to PriceWaterhouseCoopers, whose April report […]

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Want to know what we are reading?

October 17, 2016

Every now and then, we’ll compile a handfull of links to some great articles we’ve read that we want to share with you. If you like them, let us know.  Suggestions? Send them our way. Winter reading list number 1: http://www.bloomberg.com/news/articles/2016-10-11/love-or-hate-it-uphill-skiing-will-be-big-this-winter http://www.ispo.com/en/companies/id_79207338/why-the-winter-sports-industry-needs-to-work-together.html http://snowboardmag.com/stories/depth-a-travis-rice-interview http://www.snewsnet.com/news/phil-leeds-skinny-skis/   Be in the know at SIA’s Industry & Intelligence day […]

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We want your input as we plan INDUSTRY + INTELLIGENCE DAY 2017

September 14, 2016

We are looking for your ideas and feedback on plans for the 2017 INDUSTRY + INTELLIGENCE Day.  This iconic education event will happen Wednesday, January 25th, the day prior to 2017 Snow Show opening.  In 2016, INDUSTRY + INTELLIGENCE Day prepped the entire industry for the SIA Snow Show with day-long educational offerings, market intelligence, […]

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La Niña Winters – A Short History

August 22, 2016

At SIA, we keep a running history of winters including weather, sales, participants, skier/snowboarder visits, etc. We don’t do this just because they all seem to run together after a while, and they do.  We are historians because it help us project sales and participation for coming seasons.  This season, we are paying very close […]

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August Notes from SIA's President

August 11, 2016

  I hope you are enjoying this warm weather. The leaves will be changing and the air cooling before we know it. We have been busy the last month at SIA preparing for the move, interviewing job candidates, and continuing to meet with stakeholders. Quick update on the move.We have locked in a building in […]

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Why You Should Care about Pokemon GO

July 27, 2016

It’s a kids’ game!  It’s a waste of time!  And, it may change the world.  It’s just the beginning for technology called augmented reality. Pokemon GO launched in the U.S. on July 6, 2016 and a week later the app had more users than Twitter.  This represents a watershed moment for augmented reality and it’s […]

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Product Field Testing Apps

June 27, 2016

Rapid technology advancements have created a continuous stream of new services geared toward snow sports manufacturers. Now with today’s mobile industry, product testing technologies can allow consumers to understand what products will do for them and which products are the best value. Additionally, the snow sports manufacturer can now utilize mobile apps to seamlessly interact […]

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Who Are The Balanced Warriors?

June 16, 2016

Who is the  Balanced Warrior?  She may have been core in the past, now she has a family, her job has become more important, but she is still an athlete that takes excellent care of herself physically and emotionally. She is interested in healthy food, and in keeping herself fit.  She wants to provide her […]

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SIA’s President Weighs In on Show Date and Relocation News

June 14, 2016

It’s been a month since I last reached out.  And quite a month it’s been!  As you may have seen, after 40 years, SIA is moving to Utah.  We are very excited to relocate the organization to one of the major hubs of snow sports; and look forward to launching the organization into the next […]

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