SIA, Author at Snowsports Industries America - Page 17 of 42

News Category:

Back to All Industry News

Holiday display tips/ideas/inspiration for the busy time

November 29, 2016

Holiday display tips/ideas/inspiration for the busy time    November and December are months that typically make up the lion’s share of a retailer’s bottom line. Last year’s dismal, decidedly not winter weather in parts of the U.S. is still a thorn in some retailer’s side.  But the last two months of the year offer opportunities […]

Read More

No matter when it comes, First Chair always comes first

November 29, 2016

No matter when it comes, First Chair always comes first The only way to describe the excitement of opening day is that it’s like Christmas. A childlike excitement builds for months in the fall as temperatures drop and plans are laid. At some point, the lifts have to start turning, and thus the magic of […]

Read More

SIA Responds To Outdoor Retailer Trade Show Update

November 15, 2016

We are all part of one large industry eco-system and the lines are increasingly blurring between winter snow sports and the general outdoor market. Therefore, it’s crucial that we work together to find a way to minimize the number of national shows, while better supporting the regional shows. As a member-dedicated trade show, SIA’s priority […]

Read More

Tips and Tricks to Maximize Your Exposure This Season From Mfa, Ltd. PR and Marketing

November 15, 2016

Tips and Tricks to Maximize Your Exposure This Season From Mfa, Ltd. PR and Marketing While many of us in the business of snow are anxiously awaiting the first opportunity to buckle or lace up our boots, the brink of the winter season also brings many opportunities to maximize PR efforts and broaden exposure for your […]

Read More

More Important Reading: What Caught Our Eye This Week…no election coverage promised

November 14, 2016

In this segment of “Important Reading” – fast fashion, brick and mortar and more! Esquire – the damage of fast fashion http://www.esquire.com/style/news/a50655/fast-fashion-environment/ NYT – brick and mortar is awesome http://www.nytimes.com/2016/11/11/style/clicks-to-bricks-online-retailers-find-the-lure-of-a-store.html?emc=eta1&_r=0 Gear – just a few things for your wish lists http://www.outsideonline.com/2125161/2017-winter-buyers-guide http://snowboarding.transworld.net/product-category/2017-good-wood/#xCo1GB2aWXkbF0w6.97 http://www.skinet.com/ski/gear Let’s talk trade shows… http://snowsports.org/sia-press-releases/sia-responds-to-outdoor-retailer-trade-show-update/  

Read More

Guest Post: Jackson Hogen from Realskiers.com

November 9, 2016

The First Five Minutes By: Jackson Hogen Published: October 18, 2016 Last week’s Revelation, “Take the Leap of Faith” inspired some thoughtful critiques among the Realskiers faithful, both on our Facebook page and in one-on-one correspondence with yours truly.   One perspicuous soul correctly observed that said essay was superficial, while another waxed eloquent on why the ski industry should adopt […]

Read More

Guest Post: Phil Pugliese from Pugski.com – Ski Mechanics Workshop

November 7, 2016

Recently Phil Pugliese from Pugski.com was able to attend one of SIA’s Ski Mechanic Workshops and he graciously gave us the “thumbs up” to let you get an objective perspective. If you don’t know Pugski.com, give it a read. Thanks, Phil! http://pugski.com/exclusive-pugski-attends-sia-ski-snowboard-mechanics-workshop/ The Ski and Snowboard Mechanics Workshop was brought under the SIA umbrella a […]

Read More

What IS Industry & Intelligence Day?

November 1, 2016

It’s not who you know,  what you know, or how you know, but all of the above. Industry & Intelligence day at SIA’s Snow Show brings relevent and practical information to life for retailers, manufacturers, reps and anyone looking to learn more about their business and how to grow it, be engaged and grow. Who’s […]

Read More

SIA Industry + Intelligence ranks high across industries and remains a cornerstone of the Snow Show

October 25, 2016

SIA Industry + Intelligence ranks high across industries – remains a cornerstone of the Snow Show Industry + Intelligence is “a chance to remove yourself from your day-to-day and physically be present to learn something new. It’s like going to college all over again…” With nighttime temps plummeting and the SIA SnowShow literally just around […]

Read More

Be A Part of SIA Snow Show – Don't Simply Show up

October 21, 2016

As a Supporting Member of SIA you have the opportunity to get in front of other members and retailers.  Leading into the 2017 SIA Snow Show, there are additional options available for you to reach a greater audience. Details are below, please remember the presentation must be educational in nature. Sales pitches are not permitted. […]

Read More