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In Between Seasons

February 16, 2017

A tale of two seasons….. ”It was the best of times, it was the worst of times….it was the spring of hope, it was the winter of despair…” Charles Dickens’ prose of 1859 makes it sound like he was once a ski shop employee. As we enter the month of February, we find ourselves in […]

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2017 SIA SNOW SHOW IS A WRAP!

February 15, 2017

THANK YOU FOR BEING A PART OF THE 2017 SNOW SHOW! As the pinnacle event of the winter industry, the Snow Show provides the ideal platform to connect suppliers and retailers across all facets of the winter business, showcase new innovations, and celebrate the snow community. With revamped exhibit areas, streamlined educational programming, daily networking and […]

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Great Stores Are Still The Best Way To Make Consumers Love A Brand – article by Richard Kestenbaum at Forbes

January 31, 2017

We met Richard at the SIA Snow Show to talk about what’s going on in winter sports retail. His insights came to fruition in this most recent artilce: http://www.forbes.com/sites/richardkestenbaum/2017/01/30/great-stores-are-still-the-best-way-to-make-consumers-love-a-brand/#2c31ea80722c 3 of my favorite points, being a retail zealot: + Almost nothing in consumer products works as well as a great store + Having a great in-store […]

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SIA Snow Show Dailies – Here They Are!

January 31, 2017

If by some chance you missed this year’s SIA Snow Show and On Snow Demo (we are still here at Copper Mountain…how’s your work day?), then here are the links to all the issues online. Huge kudos to our publishing partner / creative content wranglers at AIM – couldn’t do it without you. PREVIEW: http://www.snewsnet.com/news/snow-show-daily-2017-preview/ DAY […]

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Guest Post – Jackson Hogan from realskiers.com

January 31, 2017

Celebrating Diversity in Powder Skis Maybe it’s because the Tahoe resorts were recently so choked with snow it was a battle royal just to open a single lift, but my thoughts have been preoccupied with Powder skis, those monsters of the deep that measure more than 113mm underfoot. Once skis get this wide, how they […]

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Top Trends to Look For at the 2017 Snow Show

January 20, 2017

  Top Trends to Look For at the 2017 Snow Show   Breathable Outerwear: As the backcountry trend continues to grow, brands are evolving to introduce breathable fabrics that are created to accommodate the durable, expedition space. Jacket designers are juggling heavier, more durable fabrics with lighter, more breathable fabrics to create outerwear for all […]

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Nick's Notes – January 2017: 7 Days Until the Snow Show

January 19, 2017

7 days and counting! My team and I are looking forward to seeing everyone at the Snow Show next week and the agenda for Denver is stacked. First off, you will notice changes within the Show – from the overall look and feel, layout of the floor, new exhibition areas, and social events, to the […]

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#SIA17 is almost here!

January 18, 2017

Howdy! Wow…it’s almost here and we are stoked to see you in Denver next week. There is much to do, so we want to ensure that a few things are on your radar to get taken care of or simply let you know what’s up. Here we go! WHAT YOU NEED TO DO: REGISTER Save time […]

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All stores have doors, customers come in through the windows

January 18, 2017

“All stores have doors, customers come in through the windows.” Question: when was the last time you had a memorable shopping experience? When I say “memorable”, I mean was it your interaction with an exceptional salesperson, a product that captivated you, a certain smell that transported you somewhere (good or bad), a display that made […]

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Why we Snow

January 17, 2017

So far this winter I’ve gone alpine touring, I’ve ridden lifts and alpine skied and telemarked down groomed runs and on deep powder days, I’ve skinned up my local ski resort, I’ve Nordic skied, I’ve gone snow shoeing, and skijouring with my dog.  And at some point SIA had a touchpoint on everything I’ve accomplished […]

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