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Maloja Expands Sales Teams in North America

German apparel brand Maloja (pronounced "mah-low-yah") says it has set eyes on growth in North America with an increased sales representative presence, previewing its new collection at the Outdoor Retailer Winter+Snow Show 2018.

VIDEO: Faction’s Athlete Edit is a collection of footage Tim McChesney stockpiled from This Is Home

VIDEO: Faction's Athlete Edit is a collection of footage Tim McChesney stockpiled from This Is Home

Changing the Industry Paradigm of What a Snowshoe Can Mean

Well-known for lightweight snowshoes crafted with sustainable materials and business practices, Crescent Moon has launched a new model that dramatically changes the way people think of traditional snowshoe construction.

How Intellectual Property Can Give Your Business an Edge

Picture this: It’s the first powder day of the season. You’re in the lift line, ready to go, and you overhear the person in line behind you explaining her idea for an improved snowboard binding she’s developing—the exact idea you spent the last year perfecting at your company. Despite the cold, you have to open […]

Desk Jobs are Overrated: How to Work on Snow this Winter

The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) says it has the tools and education to help people get started working as a ski or snowboard instructor, and if working on the slopes sounds like a dream job, duh, visit PSIA-AASI’s Score a Job on the Slopes site to […]

Meet Your Outdoor Retailer + Snow Show Sales Team

Hello from SIA’s Membership team – There’s been a whirlwind of activity of trade show news lately and we want to ensure that you are informed, updated and know the who / what / when / where of the Outdoor Retailer + Snow Show. First, we are excited to share the news of last week that Denver will […]

Brandlive Video Questions & Updates

Thanks to everyone that joined SIA’s Nick Sargent for our Brandlive video event. One thing we’ve heard from all our members is that “better and transparent communication” is needed and this is one step in getting there! SIA will be  providing regular updates, video events and communicating SIA’s successes, challenges and progress through all our […]

Kohlberg Just Purchased a Large Share of the Snow Sports Market

Late last week, Newell Brands Inc. announced that Kohlberg and Company, a private equity company out of Mount Kisco, NY will purchase Newell’s portfolio of winter brands for $240M. Kohlberg’s acquisition of brands including winter K2, Volkl, Marker, Dalbello, Madshus, Line, Ride, Full Tilt, BCA, Atlas, and Tubbs will make Kohlberg and Company the largest […]

Alarming EPA Climate Study on Snow Sports Economy Released

Yesterday, Protect Our Winters published a link to a new EPA study that estimates that we will lose about 30% of skier/snowboarder visits and snow sports revenue by 2050 due to climate change.  The findings are alarming and potentially dangerous for the snow sports industry but there are some issues with the research and the conclusions regarding […]