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January Brings National Safety Month Initiatives to Colorado Ski Country

January 6, 2018

Programming Highlighted by Safety Demonstrations, Ski Patrol Dogs, Specialized Lessons and more...

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Luxury Alpine Sportswear Brand Alps and Meters Opens Unique Retail Concept Inside St. Regis

January 4, 2018

“The St. Regis Deer Valley is one of the top luxury ski destinations anywhere in the world”, said Founder/CEO Louis Joseph, former Global Director of Strategy and Innovation at PUMA SE, “We are excited to share the brand with residents, visitors, and guests of the hotel alike.”

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Top Instructors Explain Olympic Mogul Competitions and How to Apply to Your Own Skiing

January 4, 2018

Stephen Helfenbein, a top ski instructor and alpine team member with the Professional Ski Instructors of America (PSIA), says to look for carving, fluidity, and speed during the competition, and explains you can use these three takeaways to improve your own skiing when you hit the slopes.

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Colorado Resorts Welcome Beginners for January’s Learn to Ski and Snowboard Month

January 3, 2018

Whether guests are new to Colorado, new to skiing or riding entirely or returning to the sport after a break, CSCUSA ski areas offer children, adults and everyone in-between a low-stress, fun learning environment.

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Rossignol Group Acquires Dale of Norway in Surprise Move

January 2, 2018

Rossignol says acquisition of Dale of Norway strengthens its apparel segment.

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Parlor Skis: Customization From the Core

January 1, 2018

The only East Coast ski company that designs and produces all of their skis in-house, entirely within the U.S., Parlor is proud of its homegrown designs and personal relationships with its skiers.

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SIA Announces Release of the 2017 SIA Participation Study

December 22, 2017

The SIA Participation Study is a comprehensive look at nationwide participation in winter sports including alpine skiing, telemark skiing, snowboarding, Nordic skiing, snowshoeing and sledding. The study covers all areas including participant demographics, frequency, regional participation, crossover activities, and more. Published annually, this acclaimed report serves as a reference tool for the snowsports industry. Visit […]

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Aimee Fuller Reimagines Vans Ferra Snow Boot

December 21, 2017

Customizable Boot Provides Ultimate Anatomical Fit for Female Riders

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American Birkebeiner and Lumberjack World Championships Join Forces

December 21, 2017

More than 50 years ago, Hayward entrepreneur Tony Wise picked up the phone and began assembling competitors for an event he called the Lumberjack World Championships. A tireless promoter of northern Wisconsin, in 1973 Wise also founded the American Birkebeiner cross-country ski race. Now years later, these two iconic north woods events are once again joining forces with the signing of a resource sharing and management services agreement.

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Nordic Retailers Build Loyalty with High School Ski Teams

December 19, 2017

Nordic shops that partner with high school ski teams avoid much of the stress that comes when the snow doesn’t.

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