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Here For The Hustle: Blizzard Debuts Bold New Backcountry Line

January 13, 2022

Not every skier hustles. But for those who do, there’s a new ski in town that exists to honor the culture at its core. WEST LEBANON, NH (January 13, 2022) – Since its founding in 1960, Blizzard has made quality skis for every type of skier who enjoys time in the mountains. The downhill senders. […]

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Snowsports Industries America (SIA) Launches Channel on FUEL TV to Thrill Viewers with Winter Enthusiast Content Featuring SIA Members

January 12, 2022

SIA’s “Snowbound” initiative was developed to reach more and diverse consumers on behalf of the winter outdoor industry Park City, Utah (January 12, 2022) – Viewers worldwide will soon enjoy eleven episodes of thrilling winter outdoor lifestyle content featuring SIA member brands. The new “Snowbound” series, the result of a new partnership between FUEL TV […]

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Geartrade achieves Carbon Neutral Certification amidst steady 2021 growth of ‘UnNew’ marketplace

January 12, 2022

Salt Lake City, Utah (Wednesday, January 12, 2022) — In November 2021, Geartrade (Geartrade.com), the family-owned marketplace of ‘UnNew’ gear for outdoor adventurists, announced the successful completion of a year-long effort to become Climate Neutral Certified. One month later, Geartrade concluded a robust 2021 holiday season for used gear buyers and sellers, fueled in large […]

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Crazy Apparel, Established Italian Ski Touring Brand, Opens First U.S. Brand Store at Cripple Creek Backcountry in Carbondale, Colorado

January 10, 2022

In-store Product Includes Men and Women’s Outerwear, Base Layers and Pants CARBONDALE, COLO. (January 10, 2022) – Crazy, an Italian performance apparel company known for its European heritage in ski touring, today announced it opened its first  brand store in partnership with Cripple Creek Backcountry in Carbondale, Colorado. This is Crazy’s first brick and mortar […]

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Bern Helmets and Mount Holly Beer Co. Release Bern Sesh, Limited Dry Hopped Lager

January 6, 2022

Limited Brew Launching January 12th in Mass., Rhode Island and Vermont PLYMOUTH, Mass. (January 6, 2021) Bern Helmets, respected internationally for its proprietary street-inspired helmets, for the slopes, biking, skateboarding, water sports, and commuting, today announced it is launching Bern Sesh on January 12, 2022, a limited Dry Hopped Lager in collaboration with Mount Holly […]

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SIA’s Top Education Events of 2021

January 4, 2022

Missed One of Our 2021 Education Events? SIA’s extensive education library provides vital tools and critical information to support and grow your business. Click on the links below to watch one of our top events from 2021! Inclusivity at the Forefront – The Time is Now for Brands to Change Collaboration For A Cause An […]

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Houdini Sportswear Debuts Fall ‘22, Showcasing Minimalist Outdoor Approach Urging Consumers to Reject Fast Fashion, to Buy Less and Abandon Wasteful Purchasing Habits

January 3, 2022

100% of Fall ‘22 fabrics are recycled, renewable, biodegradable or Bluesign certified STOCKHOLM (January 3, 2021) — Houdini, the global circular sportswear company, committed to designs that are timeless, functional, and minimalist, with an eye on doing more with less, launches its Fall 2022 line with an essential approach for purchasing outdoor apparel, urging consumers […]

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WINTERSTEIGER Group Announces Sponsorship of Paula Moltzan and Ryan Cochran-Siegle

January 3, 2022

Waitsfield, Vermont, January 3, 2022 – WINTERSTEIGER proudly announces the signing of two U.S. Ski Team athletes – Paula Moltzan and Ryan Cochran-Siegle, to their roster of brand ambassadors and pros. With ties to Vermont and a need for speed and warm feet, both alpine ski racers were a natural fit for a WINTERSTEIGER Group […]

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Share Winter Invests $1.5 Million in 49 Programs Nationwide

December 17, 2021

PROVIDENCE, RI, December 17, 2021 – Share Winter Foundation (Share Winter) is proud to announce their 49 Grantees for Winter 2021/22.  Each Share Winter grantee provides youth, ages 5-18, with at least 4 on-snow experiences, in Nordic or alpine skiing and/or snowboarding. The grantees also create ongoing opportunities for skiing and riding for program graduates. […]

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Shop-Eat-Surf Live with SIA President Nick Sargent

December 16, 2021

December 16, 2021 Today’s episode of Shop-Eat-Surf Live features our own Nick Sargent discussing winter outdoor industry opportunities and challenges, including the increase in participation, the rise of DTC, booming sales, and supply chain problems. Watch the recording:        

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