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Want to learn more about SIA’s new ClimateUnited Lab?

February 2, 2022

Need Some Help With Your Climate Action Strategy?  Join Us For A 30-Minute Introductory Overview of SIA’s New ClimateUnited Lab February 2, 2020 Last week we launched the winter outdoor industry’s latest tool in addressing climate change, SIA’s ClimateUnited Lab. SIA’s ClimateUnited Lab provides the playbook, tools and guidance for businesses of any size to develop and […]

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Leveraging Growth of Backcountry Participation, Crazy Apparel, Established Italian Ski Touring Brand, Launches Fall 2022 Collection In U.S.

February 1, 2022

New Women’s Ionic Pant Leads Line Along with Enhanced Silhouettes Combining Performance Features and Italian Design Touches Bormio, Italy – (February 1, 2022) – Crazy, an Italian performance apparel company known for its European heritage in ski touring, today debuted its U.S. Fall 2022 line centered around its core “Fast and Light” philosophy. Founded in […]

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Nordica Unleashes the Unleashed Collection

February 1, 2022

WEST LEBANON, N.H. – Feb. 1, 2022 – Nordica announces another new family of skis for the 2022-23 season, the Unleashed collection. The five-model collection is designed for the modern freeskier who spends their days off trail in the woods, chasing pow, and getting creative. “Skis in the Unleashed collection have the perfect marriage between […]

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TARYN RYAN NAMED GLOBAL HEAD OF MARKETING AT SMITH

January 25, 2022

PORTLAND, Oregon (January 25, 2022) – SMITH – global market leader in snow goggles and helmets and industry innovator across bike helmets, sport, lifestyle, and prescription eyewear – is excited to announce the appointment of Taryn Ryan as Global Head of Marketing. With over a decade of comprehensive brand and product go-to-market experience, Ryan brings […]

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Snowsports Industries America (SIA) Unveils New ClimateUnited Lab, A Free Online Tool for SIA Members to Build and Execute Climate Action Plans

January 24, 2022

PARK CITY, UT (January 24, 2022) – Today, as part of their ongoing climate initiative, Snowsports Industries America (SIA) launches the ClimateUnited Lab, an online resource that provides the framework, tools, resources and guidance for every company – large or small – to build their climate strategy. The ClimateUnited Lab is accessible to every SIA […]

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The Weight is Over: Tecnica Introduces Sub-1,000-gram Touring Boots

January 20, 2022

At last, an ultra-lightweight touring boot that prioritizes fit, performance, and customization for real skiers. WEST LEBANON, NH (January 20, 2022) – After five years of prototyping and millions of vertical feet climbed, Tecnica is proud to introduce its first sub-1,000-gram boot collection: Zero G Peak. It’s a category the brand has patiently waited to […]

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SMITH WELCOMES TESS COADY TO GLOBAL SNOW TEAM

January 20, 2022

Portland, Oregon (January 20, 2022) – SMITH is excited to announce today the addition of Australian-based big air and slopestyle snowboarder, Tess Coady, to its global snow team. The multi-year partnership – facilitated by SMITH Australia on behalf of the international brand – welcomes Coady to a stellar line-up of skiers and snowboarders representing SMITH […]

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Pattie Gonia, Teresa Baker, and José González launch The Oath at the Intersection of Planet, Inclusion, and Adventure

January 19, 2022

The Oath aims to create a sustainable and inclusive future for the planet and for the outdoor community. January 19, 2022 – Today, a collective of change-makers and thought-leaders launched The Outdoorist Oath (The Oath), an organization/education model for all outdoorists to unlearn, learn, and be in community with others advocating for people and the planet. The […]

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Bern Helmets Partners With Four-Time Olympian Snowboarder Lindsey Jacobellis

January 13, 2022

Jacobellis to Wear Carbon Macon Helmet for 2022 Global Winter Competitions PLYMOUTH, Mass. (January 13, 2022) — Bern Helmets, known internationally for its proprietary street-inspired helmets for the slopes, biking, skateboarding, water sports, and commuting, today announced its partnership with snowboarder Lindsey Jacobellis. During upcoming competitions for the 2022 winter season, Jacobellis, a four-time Olympian, […]

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SIA NextGen Study Outlines Growth Opportunities for Winter Sports Industry

January 13, 2022

In partnership with Shop-Eat-Surf By John Stouffer | Originally Published January 13, 2022 Snowsports Industries America (SIA), the winter outdoor industry’s non-profit, member-owned trade association, recently released The SIA NextGen Study, 2021, a detailed look at non-participants and participants of winter sports activities to learn more about the audiences and how to grow the market. There […]

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