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SIA’s Snowbound Festival Update

July 23, 2020

July 23, 2020 (Park City, UT) SIA’s Snowbound Festival Update We wanted to give all of you an update on our plans for the 2020 Snowbound Festivals (formerly known as the BEWI Ski & Snowboard Expos) and we have some good news and bad news to share with you. Let’s get the bad news out […]

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Snowsports Industries America Unveils Focus On In-Depth Educational Platform

July 22, 2020

Park City, Utah (July 20, 2020) – Snowsports Industries America (SIA) unveils a robust, new, year-round educational platform designed to provide its current and new members the tools and programs instrumental to short-term recovery during COVID-19 and long-term success well into the future. The winter outdoor industry finds itself in unprecedented times. COVID-19 has created […]

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SIA’s Member Quick Lap: Teddy Schiavoni of Locally

July 22, 2020

About Locally In 2014 we anticipated changes in consumer behavior. We saw shoppers increasingly turning to the internet for decision-making, which left the local retailer invisible to the shopper. So we built a solution to connect the dots between the shopper, the brand and the local retailer’s inventory. Since then, we have been working in […]

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Snowsports Industries America Engages Winter Outdoor Industry In Conversation on Inclusion And Diversity

July 14, 2020

 Park City, Utah (July 14, 2020) – One of the first steps in follow up to its commitment to inclusion that was announced at the OR+SS Tradeshow in January 2020, Snowsports Industries America (SIA) today launched its four-part Town Hall series of conversations on inclusion. Hosted by celebrated television commentator and journalist Selema Masekela, the […]

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CHANNEL MASTERY + SIA WEEKLY CONSUMER BEHAVIOR PULSE – July 09, 2020

July 9, 2020

Following job gains in June, many economists are predicting an economic slowdown as cases of the Coronavirus surge around the country. Daily cases continue to climb. Last week, new cases of the Coronavirus in the U.S. reached 50,000, a single-day record. That is more than four months since the pandemic first appeared in the U.S. […]

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Remembering the Life of Carl F. Ettlinger II, 1943-2020

July 8, 2020 1 Comments

Carl Ettlinger II – a ski safety crusader who was recognized for his advancements in snowsports On June 19, 2020 Carl Ettlinger passed away peacefully at his home in Underhill Center, VT from Parkinson’s disease attributable to his service as a Combat Engineer Officer in the 25th Infantry in Vietnam. Carl’s principles, knowledge, grit, and […]

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Carl Ettlinger Ice Skating

Michael Akira West, owner and founder of 686, discusses his new project “In My Eyes”

July 8, 2020

Q: We all know you as the founder of 686 and an entrepreneurial outdoorsman. How did you become a professor at USC, and what spawned the idea to bring in these entrepreneurs as guest speakers for your class? A: I was a student at USC in the Entrepreneur Program from 1991-93, and I just wanted […]

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In My Eyes

Descente Announces New Business Partnership with Momentum Distribution Inc.

July 7, 2020

June 8, 2020 – Descente Ltd. announces new Business Distribution Partnership with Momentum Distribution Inc. regarding its skiwear and accessories business in Canada and USA Territory. Driven by its Japanese heritage and high alpine mountain roots, challenging the limits has led Descente to over 80 years of revolutionary sportswear development with an ongoing commitment to […]

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Snowsports Industries America Names Brian Stephenson Director of Snowbound Festival

July 7, 2020

Industry Veteran To Lead Snowbound Festival’s Events And Digital Experience Park City, Utah (July 7, 2020) – Snowsports Industries America (SIA) announced today that it has named Brian Stephenson as the Director of Snowbound Festival, placing a veteran leader with extensive experience in large-scale consumer events and digital engagement in charge of the nation’s leading […]

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SIA Snowbound Festival

Swix Launches Line of Next Generation Race Wax

June 30, 2020

HAVERHILL, M.A. — June 25, 2020: Swix, a subsidiary of BRAV, today launched Swix Pro, a new line of fluoro-free glide waxes that represent a breakthrough in high performance racing wax with low environmental impact. The new Pro Line system, available in stores this fall, delivers the highest performance non-fluorinated wax on the market today. […]

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