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Elan Skis Prepares for Winter Season with Digital Tools and Support for Retail Partners

September 9, 2020

Legacy brand navigates current times with collaboration and opportunity     Lebanon, N.H. (Sept. 9, 2020) – Elan Skis, handcrafted skis made in the alps for over 75 years, along with its subsidiary, Elan Sports USA which also distributes Alpina Sports, augments its business by optimizing digital tools and maximizing the level of support for the […]

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4FRNT Ski Company Gets New Owners

September 9, 2020

Company will continue to double down on direct-to-consumer model and athlete-inspired products 4FRNT Ski Company has been acquired by a group of private entrepreneurs from Jason Levinthal. The new owners Charlie Johnson, Will Armenta and Ebi Lange, are longtime friends, entrepreneurs, and passionate skiers. They are motivated by the purity and dedication of the 4FRNT […]

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Legendary artist James Niehues And Mad River Glen Partner, Surpassing Crowdfunding Goal for New Hand-Painted Map

September 8, 2020

Fayston, Vt., (Sept. 8, 2020) – Open Road Ski Company and legendary trail-map artist James Niehues (jamesniehues.com) have partnered with Mad River Glen (madriverglen.com) for a Kickstarter project to fund a striking all-new hand-painted image of the iconic mountain, with plans to use it for trail maps and mountain signs. Building on the success of […]

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Inclusion Training – Session One with Dr. Gerilyn Davis

September 4, 2020

September 4, 2020 Hello SIA members! Welcome to the end of your first week of inclusion! I hope you have taken the time to deliberately begin to think about how you can include others. I love inclusion and I hope as we continue this journey that you will love it too. I would not be […]

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POWDR Names Chris Gunnarson General Manager Woodward Park City

September 3, 2020

PARK CITY, Utah, Sept. 3, 2020 – POWDR today announced that Chris “Gunny” Gunnarson will lead the adventure lifestyle company’s flagship Woodward destination as general manager of Woodward Park City, and also continue on as POWDR’s senior vice president of Woodward Mountain Experiences. Woodward Park City is Utah’s ultimate year-round action sports and ski resort […]

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Tecnica Group Amplifies Buying Experience with NuORDER

September 3, 2020

Blizzard, Nordica, and Tecnica makes the switch to use NuORDER’s innovative B2B platform WEST LEBANON, N.H. – Sept. 3, 2020 – Continuing to invest in its relationships with specialty retailers, Tecnica Group North America today announced the addition of NuORDER’s collaborative buying platform. Blizzard, Nordica, and Tecnica will use the platform to streamline the product […]

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Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – September 2, 2020

September 2, 2020

Holiday Madness Begins NOW: We’re still standing by for the National Retail Federation (NRF) predictions for the 2020 holiday season, but one thing seems evident: retailers are getting started with special offers and promotions early this year – really early.  Major retailers, like Target, Kohl’s and Best Buy, have announced plans to roll out holiday […]

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National Ski Patrol, Patagonia Renew Longstanding Partnership

September 2, 2020

The partnership expands to include collaborating to build a women’s specific Patrol jacket from the ground up National Ski Patrol and Patagonia this week renewed their longstanding and collaborative partnership through which Patagonia supplies NSP’s more than 30,000 members with patrol-specific outerwear, including the distinguished ski patrol uniforms. Through this new agreement, they will also […]

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Let’s Ski – Marker Dalbello Völkl USA selects Pale Morning Media as PR partner

September 1, 2020

LEBANON, NH. (September 1, 2020) –Marker Dalbello Völkl (MDV), the business alliance of three leading global snow sports brands, has selected Pale Morning Media as its public relations and strategic communications partner for the US market, effective September 1, 2020. “The team at Pale Morning has a strong understanding of our markets and brings a […]

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SIA SWORD© Inclusion System Intro Video

August 31, 2020

Welcome to the SWORD © Inclusion system. Preparing for the Journey! PHASE ONE: Individual: MIND / EMOTIONS   Hello, my name is Dr. Gerilyn Davis and I want to welcome you to the SWORD © Inclusion Consulting System. I want you to know that I am simply delighted to be guiding you in your inclusive […]

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