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Inclusion Training – Session Five with Dr. Gerilyn Davis

October 2, 2020

October 2, 2020 Howdy SIA members, It is simply a delight to be guiding you in your inclusive journey. One of the many things I love about practicing inclusive behaviors is that every day is an adventure. The experience never gets old. I am consistently learning more about others, and most importantly, I am learning about […]

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Utah-based ski brand WNDR®️ Alpine announced today that it has been named the winner in the Sports and Recreation category for Fast Company’s 2020 Innovation by Design Awards, for incorporating the brand’s revolutionary techniques in eco-friendly biotechnology to design high-performance skis which include materials derived from microalgae.

September 30, 2020

WNDR Alpine was founded in July 2019 as a brand under the umbrella of Checkerspot, an advanced materials company that specializes in the development of next-generation polyurethanes and textile coatings and finishes. Based in Salt Lake City, Utah, WNDR Alpine last year unveiled the Intention 110, the first-ever ski to feature the Algal Core™, a […]

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Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – September 30, 2020

September 30, 2020

Who doesn’t love the crisp air and natural beauty of fall. If that seasonal excitement is matched by uncertainty this year, you’re not alone. Consumer sentiment is all over the place! Or more graciously, keep your seatbelt on because consumer sentiment remains in flux. Safety Concerns Remain Top of Mind Resonate came out with a […]

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Inclusion Training – Session Four with Dr. Gerilyn Davis

September 25, 2020

September 25, 2020 Hi SIA members, For those of you who have been participating in the trainings thus far, I want to thank you!! Thank you for taking the time to equip yourself with the tools to engage in more inclusive efforts. As I mentioned in the previous segment, the SWORD Inclusion system is a highly […]

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mountainFLOW Announces B-Corp Status and USDA Certification

September 24, 2020

Colorado Company Joins Select Group Committed to Social and Environmental Impact (BOULDER, CO – September 24, 2020) – mountainFLOW, the innovative and award-winning Colorado company that has revolutionized the ski wax industry with its line of groundbreaking eco-friendly products, announced today that is now a certified B-Corporation, and that all of the company’s celebrated products […]

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Dakine Celebrates 25 Years of Heli Series

September 23, 2020

Rider-driven, Since Day 1 Built on 25 years of rider-driven design and trusted performance, the iconic Heli Series has been updated with an arsenal of new backcountry features, a recalibrated fit, increased durability, and recycled materials. With testing and direct input from our team riders, the Heli Series is fully equipped for winter’s deepest days. […]

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Dynafit Snags Awards For Beast 108 Skis, Women’s TLT Light Insulator Jacket

September 21, 2020

Backcountry Magazine Dishes Out Honors Ahead of 2020-21 Winter Season BOULDER, CO (September 2020) – Dynafit, a global leader in innovation in competitive ski mountaineering, will head into the new 2020-21 winter season celebrating a pair of awards from Backcountry Magazine for the company’s acclaimed Beast 108 ski line and it’s Women’s TLT Light Insulator […]

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Le Bent Restructures US Sales Organization

September 21, 2020

The new structure combines a dedicated sales manager with regional independent reps to deliver retailers with high-quality, year-round service. DENVER, CO (September 21, 2020) – Le Bent, Australia’s beloved makers of ultra-comfortable technical socks and next-to-skin layers, is pleased to announce a new US sales structure, developed with the number one goal of providing year-round, […]

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Inclusion Training – Session Three with Dr. Gerilyn Davis

September 18, 2020

September 18, 2020 Hi SIA members, Once again, I hope you have learned a lot about yourself in these first couple weeks of your inclusion journey. Often when it comes to engaging in relationships particularly in the snow sports industry, I would imagine most of those relationships have stayed relatively the same. The opportunity within […]

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Mammut Joins Forces With Jackson Hole Mountain Resort

September 17, 2020

Premium Swiss outdoor brand named official uniform partner for leading snow destination (Williston, VT) Sept. 15, 2020 — Mammut, a leading Swiss-born premium outdoor brand with over a century and a half of experience in mountain safety and outdoor activity, is honored to announce a partnership as the official Uniform partner for Jackson Hole Mountain […]

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