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Quick Lap with Filip Pawelka, Business Development Manager of new SIA member Cardo Systems

October 14, 2020

You just launched a snow division. Please give us a quick history of Cardo Systems and what led you to make products for the snow sports industry. Cardo Systems is a world leader in wireless motorcycle communications – a market it invented more than 15 years ago. Cardo has been reinventing the market ever since, […]

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Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – October 14, 2020

October 14, 2020

We’re over eight months into the pandemic and consumer news seems to be tilting to which COVID-inspired trends and behavior will be sticking around for the long-term. We understand that you may be more worried about how you’re going to make it through tomorrow. But keep an eye on these ideas as they may provide […]

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Outdoor Retailer Winter Online To Connect The Community This Winter

October 14, 2020

SAN JUAN CAPISTRANO, California – (October 14, 2020) – Outdoor Retailer announced today the upcoming launch of Outdoor Retailer Winter Online, a digital marketplace and enhanced online experience to support this winter season. As a result of the ongoing COVID-19 (coronavirus) pandemic, Outdoor Retailer Winter Online will replace the in-person show, originally scheduled for January […]

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Dahu launches first of its kind complimentary online boot fit experience with a 100% Fit Guarantee

October 14, 2020

Puidoux, Switzerland., October 14th, 2020 —  Dahu, The Swiss Ski Boot, today announced its Corsair Fit Experience, the brand’s latest breakthrough. Complementing Dahu’s revolutionary and patented ski boots, the Corsair Fit Experience expands the brand’s commitment to innovation by reimagining the boot fit experience. A brand and industry first, Dahu leverages its out of box fit, […]

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MAMMUT: NEW FIRMWARE UPGRADE FOR BARRYVOX

October 13, 2020

BarryHeart 3.4 with improved sound quality in alternative search mode, optimized battery support and software update now available. The BarryHeart 3.4 firmware upgrade makes searching for avalanche buried subjects using the market leading Barryvox avalanche transceiver even faster and more intuitive. The upgrade includes improved sound quality and optimized resolution of amplifying stages in alternative […]

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Inclusion Training – Session Six with Dr. Gerilyn Davis

October 9, 2020

October 9, 2020 Hi SIA members, You know, the one thing that I want you to know is that I appreciate you. If you are staying committed to expanding your frame of thought by concentrating on more inclusive behaviors, I want to extend my appreciation. You are valued, and you matter. One of the most […]

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Warren Miller Entertainment’s “Future Retro” Coming to Your Living Room This Fall

October 8, 2020

Warren Miller’s 71st feature film will stream across North America this November via regionalized events. FOR IMMEDIATE RELEASE Boulder, Colo. – October 8, 2020 – In the first-ever digital release of a full-length Warren Miller feature film, Warren Miller Entertainment (WME) is excited to bring its audience the digital release of the brand’s 71st film, […]

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How to Make Your Landline Textable with SIA Member Podium

October 7, 2020

We’re happy to announce that we’ve partnered with SIA-member Podium to help our members utilize modern communication techniques to generate more reviews, increase your local search presence, and enhance your overall customer experience. Podium helps over 60,000 businesses increase their local visibility and manage their customer interactions. In a contact free world, customers prefer to […]

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Picture Opens Pop-up Shop in California’s SEED People’s Market

October 7, 2020

COSTA MESA, CA (October 7, 2020) – Picture, makers of recycled, organic, and bio-sourced apparel and accessories, is proud to announce a pop-up shop in SEED People’s Market, the community-driven retailer focused on “products with a purpose”. Running October through December, SEED will feature a highly curated collection of Picture’s lifestyle apparel, jackets, accessories, and […]

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James Niehues and Mad River Glen celebrate their partnership with the release of a new trail map and over $120,000 raised

October 5, 2020

Fayston, Vt. (Oct. 5, 2020) — Open Road Ski Company (openroadski.com) marked the end of their successful campaign in partnership with James Niehues (jamesniehues.com) and Mad River Glen (madriverglen.com) over the weekend, releasing a first look at the hand-painted trail map and raising a total of $121,327, surpassing their initial goal by over 1,500 percent. […]

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