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Christy Sports VP on Winter Sales Trends

December 21, 2020

Thomas O’Winter, the longtime VP of Merchandising, shares how the large industry retailer approached this season and what is selling thus far. In partnership with Shop-Eat-Surf By Tiffany Montgomery | Published Dec 21, 2020 Like many sports retailers, Colorado-based Christy Sports Ski and Snowboard had a great summer. The retailer, which has 65 stores in four states, […]

Skiessentials.com Owner on Winter Sales Trends

December 21, 2020

Josh Wolfang, who operates a high volume online ski business and a brick-and-mortar store in Stowe, shares how the company approached this winter season and what is selling. In partnership with Shop-Eat-Surf By Tiffany Montgomery | Published Dec 21, 2020 Josh Wolfgang has a close view of current snow sales trends in both digital and brick-and-mortar […]

Inclusion Training – Session 15 with Dr. Gerilyn Davis: Determine Monthly, Weekly and Daily Goals

December 17, 2020

December 17, 2020 Welcome, SIA members! While we are more than halfway through our inclusion training, it is imperative to recognize that we are not alone in this journey. Earlier in the process, we discussed having accountability partners. The importance of having an accountability partner is to recognize the significance of having someone with whom […]

Nick’s Notes – December 2020

December 16, 2020

December 16, 2020 Dear Members, Four months ago, I embarked on an intensive inclusion training program with both members of my board of directors and my fellow winter outdoor industry leaders. The journey has been messy, frustrating and altogether exhilarating. Mistakes are common, but humility, intentionality and kindness always prevail. Jointly, we are developing a […]

SIA Member Benefit: Lynkem

December 16, 2020

Lynkem is a new service built from the ground up to work with the Outdoor Industry. Lynkem’s singular mission is to provide insanely simple technology that helps Retailers and Brands save money while implementing our highly effective digital marketing tools. For Retailers, it’s about offering set-it-and-forget-it tools and our direct connectivity to brand assets. ShopCast […]

Mammoth Mountain President on Impact of New Lodging Lockdowns

December 15, 2020

In partnership with Shop-Eat-Surf By Tiffany Montgomery | Published Dec 15, 2020 The new lockdowns in California couldn’t have come at a worse time for Mammoth Mountain. As the company headed into the key holiday season, bookings were strong for December. But while the mountain is open and operating, county health officials banned all hotels […]

Square and POWDR Bring New Commerce Tech to the Ski Slopes

December 14, 2020

SAN FRANCISCO, CA & PARK CITY, UT – Dec 14, 2020 – As the winter ski season gets underway, Square announced that its commerce platform now powers payments, e-commerce, and point of sale at nearly a dozen renowned ski resorts across the U.S. and Canada in partnership with POWDR, an adventure lifestyle company on a […]

Tecnica Elevates Footwear Commitment with New Leadership Role

December 10, 2020

Rob Phillips to Lead North American Business Unit West Lebanon, NH (December 10, 2020) – Tecnica Group is proud to announce the hiring of Rob Phillips in the newly created role of North American Business Unit Director – Tecnica Footwear. Responsible for overseeing commercial operations, product and marketing, Phillips comes to Tecnica with over 14 […]

Inclusion Training – Session 14 with Dr. Gerilyn Davis: Determine Monthly, Weekly and Daily Goals

December 10, 2020

December 10, 2020 Hi SIA Members, Excited to now be in the holiday season and beginning to experience winter. This time of year is a very busy and exciting time in which I want to ensure we continue to see the value of embedding inclusion into our businesses. I know many are still adjusting to […]

Arbor CEO on Surviving and Thriving for 25 Years

December 9, 2020 1 Comments

A talk with Arbor Co-Founder Bob Carlson about the key changes in business strategy that allowed the snowboard and skateboard brand to survive when so many others didn’t.  By Tiffany Montgomery, Shop-Eat-Surf Arbor Snowboards launched in 1995 with a commitment to sustainability and craftsmanship at a time when the environment was not a hot topic. […]