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Inclusion Training – Session 11 with Dr. Gerilyn Davis

November 13, 2020

November 13, 2020 Hi Everyone,   I hope you are having an outstanding day!! We are well underway into our snowsports season. Snowmaking is happening and we are revving up to be able to enjoy the opportunity to have a winter experience. The season will allow us to appreciate the moments, and recognize that each […]

Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – November 11, 2020

November 11, 2020

Ski season in the U.S. is officially underway! The U.S. election has been called and Pfizer has announced promising results for a COVID-19 results. The madness that has been 2020 is now in the rearview mirror, right?  Everyone nervously heading into the ski season knows the answer is, “Not so fast.” The uncertainty continues with […]

Snowsports Industries America Releases New 2019-2020 Participation Study

November 11, 2020

Park City, Utah (November 11, 2020) – Snowsports Industries America (SIA), in participation with the Physical Activity Council (PAC), releases their annual participation study report. The SIA Participation Study 2019-2020 is a comprehensive look at participant demographics in skiing, snowboarding, cross-country skiing, snowshoeing, sledding, touring and cumulatively across all winter sports. The study covers demographics, frequency, regional […]

Christy Sports Establishes Presence in Lionshead Village in Vail, Colorado with Acquisition of Double Diamond Ski Shop

November 9, 2020

Lakewood, Colo. (November 9, 2020) – Christy Sports LLC, one of the largest specialty retailers and service providers in the Western U.S., today announced that it has acquired Double Diamond Ski and Bike Shop, a premier specialty ski and snowboard retail and rental operator located at 520 E Lionshead Circle in Vail, Colorado. The acquisition […]

Inclusion Training – Session 10 with Dr. Gerilyn Davis

November 6, 2020

November 06, 2020 Hello SIA members, I do hope you are excited about the upcoming season; I know I am. I know this season will be drastically different compared to other seasons. Yet, I hope we can become inspired by our experience even more and be able to have a sense of gratitude for our […]

REI Action Sports Leader on Early Snow Trends, Navigating the Pandemic

November 5, 2020

Story in partnership with: We talk to Ben Johns about what winter gear is selling, what the pandemic has been like for REI given the extraordinary demand for outdoor equipment, and the new, innovative digital tools REI has added to serve customers. Ben Johns, REI GMM of Action Sports – Photo courtesy of REI By […]

Inclusion Training – Session Nine with Dr. Gerilyn Davis

October 30, 2020

October 30, 2020 In this next phase of the SWORD Inclusion, we expand beyond our strategic inclusive goal and concentrate on extracting a quarterly focus based on action research planning. The purpose of action research is to provide an opportunity to create a collective focus, to gain buy-in through participation, and to generate inclusion by […]

Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – October 28, 2020

October 28, 2020

Don’t expect any predictions from us this week! With under seven days until the election, we’ll leave forecasting to the pundits and pollsters. What we can say with certainty is that uncertainty is a primary driver of consumer behavior right now.  A streak of consumer optimism is poking its head up, but these seven months […]

SIA’s Snowbound Festival Debuts New Website and Announces Dates for Upcoming 2021 Winter Events in New England and the Rockies

October 28, 2020

Winter starts at, providing the winter outdoor community with direct access to winter enthusiasts Park City, Utah (October 28, 2020) – In celebration of the upcoming winter season, Snowsports Industries America (SIA) is excited to debut the first phase of its Snowbound Festivals consumer platform with the launch of its new website,, an […]

Inclusion Training – Session Eight with Dr. Gerilyn Davis

October 23, 2020

October 23, 2020 Hello everyone, I would like for us to do a bit of a recap for us to comprehend our inclusive path. To fully comprehend the attributes that make us who we are, we conducted a strength assessment. By understanding our strengths we have established a foundation of comfortability as we prepare to embark on […]