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ALIGN TECHNOLOGY’S INVISALIGN BRAND IS THE OFFICIAL SMILE PARTNER OF U.S. SKI & SNOWBOARD

March 25, 2021

 U.S. Ski & Snowboard Athletes to Join the Invisalign Smile Squad Tempe, Ariz., March 25, 2021 – U.S. Ski & Snowboard today announced a partnership with Align Technology, Inc. (Nasdaq: ALGN), makers of the Invisalign® clear aligner system, making the Invisalign brand the Official Smile of U.S. Ski & Snowboard, the Olympic national governing body […]

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North Face President Steve Murray on Go-Forward Strategy

March 25, 2021

Shop Eat Surf speaks with Steve about how he ended up back at VF Corp., the changes he is making to The North Face’s strategy and how the brand is looking to rejuvenate the Americas business. They also asked Steve, a footwear industry veteran, about his big plans for North Face in that category. In […]

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Creating Inclusive Content Town Hall – Meet The Panelists!

March 25, 2021

  As we look forward to the Town Hall on April 8th, please meet our special guest panelists and moderator. Virgil Abloh is the Creative Director and Founder of Off-White™ and Men’s Artistic Director at Louis Vuitton. Born in Rockford, Illinois, Virgil is an artist, architect, engineer, creative director, artistic director, industrial designer, fashion designer, […]

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Nick’s Notes – March 2021 – featuring guest author Eric Tung, President of FERA and Treasurer of the SIA Board of Directors

March 24, 2021

March 24, 2021 Greetings SIA Members: I hope you are all enjoying the spring skiing and riding conditions! It is amazing how far we have come from this time last year, and we look forward to a new season and the hope that spring represents. Over this past year, it has become abundantly clear that engaging […]

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Wintersteiger Launches Jupiter – The New King of the Ski Service Universe

March 17, 2021

For Immediate Release: March 17, 2021 Wintersteiger, the global leader in automated ski tuning machines, is proud to introduce the most innovative tuning machine ever produced. Not only does this best-in-class automated ski tuning machine offer a major step forwards in terms of development, but it also represents a reinvigorated focus at Wintersteiger on the […]

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Blizzard Tecnica Awards Women2Women Education Scholarships, Empowering Women in Skiing

March 15, 2021

Eighteen women will receive coursework fees and equipment to advance their education in snowsports. West Lebanon, NH (March 15, 2021) Blizzard Tecnica is proud to announce the awards granted for the Women2Women (W2W) Education Scholarship – their inaugural scholarship for women looking to advance their education in snowsports. Over 300 women from North America and […]

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Learn How to Ski & Snowboard with Beginner’s Guide Video Series for Simple Tips and Tricks to Help You Get Started

March 11, 2021

LAKEWOOD, Colo. (March 11, 2021) – The Professional Ski Instructors of America and the American Association of Snowboard Instructors and SNOW Operating, two organizations dedicated to helping beginners learn and have fun, released a Beginner’s Guide video series to help people learn how to ski and snowboard. Hosted by YouTube personality Halley O’Brien of the […]

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Outdoor Sports Insurance links with Pale Morning Media for dedicated strategic communications support in Ski, Bike and Outdoor markets

March 10, 2021

EDEN PRAIRIE, MINNESOTA (Wednesday, March 10, 2021) — Outdoor Sports Insurance (outdoorsportsins.com), the longest serving business insurance broker in Ski, Bike and Outdoor markets, is linking with Pale Morning Media for strategic communications support. With 34 years of vertical market leadership, Outdoor Sports Insurance is at the forefront of emerging issues facing retailers, brands and […]

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Snowsports Industries America (SIA) Announces Much Anticipated Consumer Festival Dates and Pricing

March 9, 2021

Park City, Utah (March 9, 2021) – Today, Snowsports Industries America (SIA) launched exhibitor pre-registration for its highly anticipated winter outdoor consumer shows called the Snowbound Festivals. Breaking the mold of past consumer shows, the Snowbound Festivals are premium, multi-sensory, immersive experiences featuring the latest products, legendary athletes, top resorts, film premieres, shopping, music, art, food, […]

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Inclusion Training – Session 24 (final) with Dr. Gerilyn Davis: Strategic Inclusive Goal 1.1

March 4, 2021

March 4, 2021 Hello SIA members, We are at the end of the SWORD Inclusion consulting system. In this last session, we are culminating all of the action research items that we have listed into a strategic inclusive plan. We are also forecasting our inclusion trajectory for the next five years while addressing our initial […]

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