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COMPANIES RESPOND TO CODE RED FOR HUMANITY WITH #CALL4CLIMATENOW CAMPAIGN

September 15, 2021

MORE THAN 160 BUSINESSES CALL UPON THEIR CONSUMERS TO TAKE BOLD CLIMATE ACTION MINNEAPOLIS, MN— September 15, 2021 – The Climate Collaborative today announced that more than 160 businesses from across the U.S. have joined together in the #Call4ClimateNOW campaign, the first of its kind, to rally the American public to urge our nation’s lawmakers to address […]

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Alterra Mountain Company and Share Winter Foundation Join Forces to Increase Mountain Access Among Youth

September 14, 2021

Collaboration Represents a Nearly $4 Million Cash and In-Kind Donation Toward Share Winter Foundation Programs DENVER, CO, September 14, 2021 – Alterra Mountain Company commits to creating a more diverse and inclusive winter sports community and has joined forces with Share Winter Foundation to support their mission to improve the lives, health, and fitness of […]

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Continued COVID-19 Uncertainty Prompts Postponement of Denver and Boston In-Person Snowbound Festivals to November 2022

September 8, 2021

Safety Prioritized for Communities Set to Come Together for Inaugural Snowbound Festivals; Multi-Channel Consumer Experiences Planned this Fall Park City, UTAH (Sept. 8, 2021) – With the utmost concern for the health and safety of attendees, exhibitors, sponsors, guests and staff, the in-person Snowbound Festivals in Denver, Colo., Nov. 5-7 and Boston, Mass., Nov. 19-21 […]

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An Unforeseen Fracture with WSM, by Marisa Nicholson, Outdoor Retailer VP and Show Director

September 1, 2021

A united community wins. In April 2018, Outdoor Retailer Snow Show and the buying groups that compose Winter Sports Market (WSM), agreed to co-locate our respective events in Denver through 2022. We did so in order to unite our industry and make it easier for specialty retailers, brands, reps, and the community to attend both […]

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Evo CEO on Current Sales Trends, Expansion Plans, Annual Revenue and More

August 31, 2021

In partnership with Shop-Eat-Surf By Tiffany Montgomery | Originally Published August 31, 2021 An edited transcript our SES Live video interview with Bryce Phillips with lots of very interesting information, including evo’s annual revenue figures and early reads on the snow season. For our recent SES Live video series, we had a great talk with […]

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2021 SIA Listening Campaign Recap

August 30, 2021

We greatly appreciated all those who joined us and shared their thoughts and concerns with our regional group listening sessions. In total, we had 5 sessions and 60 participants. Below are some of the key takeaways that we heard across all of the sessions: Climate How can we make a meaningful contribution? Who is the […]

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Nick’s Notes – August 2021

August 19, 2021

August 19, 2021 Dear Industry Colleague: I hope you are enjoying these last few weeks of summer. Last week, I attended Outdoor Retailer Summer. It was great to see people in person again. For the first time at this show, SIA conducted a number of educational presentations, including one called “The Boom is Just The […]

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The Realities of Core Retail at a Time of Huge Demand

August 10, 2021

In partnership with Shop-Eat-Surf By Tiffany Montgomery | Originally Published July 1, 2021 When SES toured stores in San Diego in May, one of the interesting conversations we had was with Tim Kirkpatrick, the owner of Wavelines Surf Snow Skate. Tim has deep roots in the industry and started working as a teenager at Clairemont […]

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These are the best programs in skiing

August 4, 2021

NSAA recognizes the season’s most innovative strategies in growth, sustainability, marketing and safety LAKEWOOD, Colo. (August 4, 2021) – Every year, the National Ski Areas Association (NSAA) identifies the best programming in the ski industry at its National Convention. The association presents awards in sustainability, safety, growth and marketing to members with the most innovative and […]

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PSIA-AASI and Women of Winter Announce New Partnership

August 4, 2021

Snowsports Education Association and Women’s Empowerment Group Partner to Make Snowsports More Inclusive LAKEWOOD, Colo. (August 4, 2021) – The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) recently partnered with Women of Winter to host instructor education events for female Black, Indigenous, People of Color (BIPOC) that will encourage and […]

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