Industry News and Features

Snowsports Industries America posts news and information about the winter outdoor industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to [email protected].

Physical Activity Council COVID-19 Findings, July 2020 Update

By SIA | August 10, 2020 | 0 Comments

1.  Questions What sports or activities have you had to stop or could not participate in due to COVID-19 pandemic/restrictions? What sports or activities have you started to participate in due to COVID-19 pandemic/restrictions? Please select all that apply. Have you had any of the following team sports seasons canceled because of the COVID-19 pandemic/restrictions? […]

INCLUSION ON THE SLOPES – TOOLS TO DIVE DEEPER INTO INCLUSION

By SIA | August 6, 2020 | 0 Comments

SIA is working with Dr. Gerilyn Davis of Inclusion on the Slopes and the SWORD© Inclusion Consulting System for our own Inclusion Training as well as to provide information to our members. Here you will find a quick overview of The SWORD Inclusion System, the SWORD Inclusion Guide as well as some recommended reading from […]

RESTART Act – SIA letter to Congress signed by over 100 SIA member companies

By SIA | August 6, 2020 | 0 Comments

Today SIA, along with over 100 of our members, sent the following letter to Congress. “With winter just around the corner, our industry is still facing a great deal of financial uncertainty. While the Paycheck Protection Program provided short-term relief and helped many remain employed and stay in business, unfortunately the pandemic has outlasted the […]

The Wealthy Retailer® Series Presented by Canadian Retail Solutions & Empowered Retail

By SIA | August 5, 2020 | 0 Comments

This 6-part roundtable webinar series facilitated by Dan Holman & Scott Smith will give retailers an opportunity to educate and collaborate as we continue to move business forward during and after the COVID-19 pandemic. This series is for members-only, will be a hands-on learning session and is limited to the first 25 registrants. Email [email protected] […]

SICA-US

SIA Member Benefit: Sports Industry Credit Association (SICA)

By SIA | August 5, 2020 | 0 Comments

The Sports Industry Credit Association (SICA) is a non-profit and member-owned credit association providing credit information services to sporting goods and footwear suppliers across North America for the past 40 years. During this period of uncertainty, it is essential to belong to an organization that you can rely on. SICA’s cutting edge credit tools will […]

CHANNEL MASTERY + SIA WEEKLY CONSUMER BEHAVIOR PULSE – August 05, 2020

By SIA | August 5, 2020 | 0 Comments

August is usually the time we’re dropping the clutch in our specialty businesses – we’re working to maximize the current year, working hard to have that strong finish with Black Friday, Cyber Monday and Holiday. Let’s not forget strategic planning and budgeting for the new year. Looks like we’re all about to stand in the […]

Tecnica Group Partners with Specialty Retailers to Fulfill Online Orders via Quivers’ ‘Collaborative Commerce’ Platform

By SIA | August 3, 2020 | 0 Comments

WEST LEBANON, N.H. – August 3, 2020 – Tecnica Group brands Blizzard, Nordica, and Tecnica will steer consumer online orders to brick-and-mortar specialty retailers this fall using Quivers’ ‘Collaborative Commerce’ platform. “Tecnica Group is committed to working collaboratively with specialty retail, sharing in each other’s sales and marketing strengths, while facilitating the fluid and rich […]

Best Practices for Sports Rental in the COVID-ERA

By SIA | July 29, 2020 | 0 Comments

The team at Wintersteiger put together a plan to evolve your business while keeping staff, customers, and you safe & healthy. To move forward in the age of Covid-19, rental environments are forced to change drastically. With some planning, reorganization, and consideration, our rental partners can lead the charge into this new world. The new […]

Best Practices for Sports Retail in the COVID-Era

By SIA | July 29, 2020 | 0 Comments

The folks at BOOTDOC and Hotronic put together a plan to evolve your business while keeping staff, customers, and you safe & healthy. To move forward in the age of Covid-19, retail environments are forced to change drastically. With some planning, reorganization, and consideration, our retail partners can lead the charge into this new world. […]

Norwegian Super-Brand Db Selects Global Sales Guys for the US Market

By SIA | July 29, 2020 | 0 Comments

The premium, award-winning travel bag brand will enter US specialty retail channel this fall. Denver, Co (July 29, 2020) – Global Sales Guys is proud to announce their new partnership with fast-growth Norwegian bag label Db (formerly Douchebags). Following a successful market test in 2018-19 and growing consumer demand, the Oslo-based start-up success will enter […]