Industry News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to SIA here.

SIA Leads Inaugural Trade Mission To China

By SIA | September 27, 2018 | 0 Comments

On Sept 16-21, SIA, in conjunction with US Commercial Services of the US Embassy in Beijing, led 19 SIA members, representing 14 companies to Beijing, China to learn more about the rapidly developing winter industry. As the host of the 2022 Winter Olympics, China offers significant opportunities for US companies in the winter industry. Over four days, […]

Global Warming Can Make Extreme Weather Worse

By SIA | August 24, 2018 | 0 Comments

Permalink: https://www.nbcnews.com/news/amp/ncna901751

TNF: Washington Must Act On Climate Change

By SIA | August 24, 2018 | 0 Comments

Permalink: www.outsideonline.com/2039491/north-face-washington-must-act-climate-change

The National Winter Sports Education Federation Needs Your Gear!

By SIA | August 23, 2018 | 0 Comments

The National Winter Sports Education Foundation improves the lives, health, and fitness of youth through winter sports.  Last year, the NWSEF funded over 30,000 youth in learn to ski and snowboard programs across the United States and this year they’re aiming to fund another 30-35,000! Their 2019 grant process is underway, and their grantees are […]

Why Alaska Might Seriously Consider a Carbon Tax

By SIA | August 13, 2018 | 0 Comments

Read more here: https://grist.org/article/why-alaska-might-seriously-consider-a-carbon-tax/

VF Corp To Relocate to Colorado

By SIA | August 13, 2018 | 0 Comments

From our friends at SNEWS: Colorado’s outdoor recreation economy is about to get a lot stronger. VF Corporation, the Fortune 250 holding company for The North Face, JanSport, Smartwool, and other brands, announced that its moving its global headquarters to Denver, bringing 800 high-paying jobs to the metro. “Colorado is an area with an unrivaled […]

SIA/WWSRA Announce Dates For 2019 On-Snow Demo

By SIA | August 2, 2018 | 3 Comments

For Immediate Release SNOWSPORTS INDUSTRIES AMERICA (SIA) AND WESTERN WINTER SPORTS REPRESENTATIVES ASSOCIATION (WWSRA) ANNOUNCE DATES FOR 2019 SIA/WWSRA ON-SNOW DEMO PARK CITY, UT (August 2, 2018): Snowsports Industries America (SIA),the non-profit trade association for the winter sports industry and Western Winter Sports Representatives Association (WWSRA) announce the new dates of the 2019 SIA/WWSRA on-snow demo. The […]

PSIA-AASI Announces Atomic as Official Supplier

By SIA | July 18, 2018 | 0 Comments

PSIA-AASI Announces Atomic as Official Supplier Instructors Gain Access to Gear that Helps Them Succeed and Grow the Snowsports Industry LAKEWOOD, Colo. (July 17, 2018) – The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) welcomes Atomic, the fastest growing ski brand in the U.S., as a PSIA-AASI Official Supplier. […]

BOA Technology Relocates To New Denver HQ

By SIA | July 18, 2018 | 0 Comments

BOA TECHNOLOGY RELOCATES TO NEW HEADQUARTERS TO SUPPORT GROWTH AND EXPAND INNOVATION CAPABILITIES Global Brand Triples Space in Sustainably Built Facility in Denver’s RiNo Art District Denver, CO (July 18, 2018) – Boa Technology – creators of the award-winning Boa Performance Fit System – recently opened the doors of its new global headquarters located in Denver’s RiNo […]

Elan Alpine Skiing Museum Opens Doors in Slovenia

By SIA | June 27, 2018 | 0 Comments

Begunje naGorenjskem, SLOVENIA  (June 26, 2018) – Elan Skis, the Slovenian-based legacy supplier of handcrafted skis, announced the opening of the Elan Alpine Skiing Museum at the brand’s headquarters in Slovenia. The museum opened doors on June 21 by one of the best skiers of all times and legendary Elan athlete, Ingemar Stenmark. As one […]