Industry News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to SIA here.

A letter from Kristin Carpenter-Ogden, CEO and Founder of Verde Brand Communications

By SIA | January 10, 2019 | 0 Comments

Today’s news headlines are likely causing a bit of anxiety to you right now as a specialty business owner tied to retail. Stories about tariffs, the government shut down and quite an ‘interesting’ stock market are just a few of the gems we’re seeing in our feeds daily. It’s clear we’re heading into another year […]

Everything You Need to Know About the SIA / WWSRA On-Snow Demo

By SIA | January 9, 2019 | 0 Comments

We’re excited to see everyone at Copper Mountain on February 4-5.  To make your trip as easy and productive as it can be, we’ve highlighted six important things you need to know. Most Important. Register! If you haven’t registered yet, please do it now. It’s quick and easy and will save you time later. Just click the […]

Want Some Expert Intelligence With Your Retail Strategy? Introducing Channel Mastery with Kristin Carpenter-Ogden.

By SIA | December 5, 2018 | 0 Comments

Getting our businesses ready for a new year is quite different process these days, isn’t it? Our budgeting and growth planning process is now joined by a nagging voice in our head reminding us that change will be on the horizon once again. This new column is here to help. Every other week in the SIA […]

SIA Partners With The NPD Group

By SIA | October 29, 2018 | 0 Comments

Snowsports Industries America Partners With The NPD Group To Deliver Topline Retail Sales Data   Boosts The Business Of Winter By Bringing Deeper Research Capabilities To Its Members   SIA members have a new tool in their toolbox to help them navigate the ever-changing and challenging winter sports landscape. “We’re proud to announce a new […]

The Resorts Are Opening! It’s Time to Ski!

By SIA | October 25, 2018 | 0 Comments

After a long, hot summer and with the political season in full swing, it’s tough to break free from the daily grind. But fear not, cold mornings now can only mean one thing: winter is almost here. And actually in many places it’s already here and it’s time to celebrate the early openings of our […]

Fischer Announces Grants Program to Support Skiing Access & Engagement

By SIA | October 25, 2018 | 0 Comments

Fischer Skis is proud to announce the Fischer Grants program, an ongoing grant program aimed at promoting access and engagement to skiing in the United States. With a first-year commitment of $20,000 in support for ski programs, the Fischer Grants will focus on youth and underserved ski populations, snowmaking efforts, education and outreach. “Skiing faces […]

NSP and Subaru Renew Partnership

By SIA | October 23, 2018 | 0 Comments

Lakewood, Colo. — The National Ski Patrol (NSP) and Subaru of America, Inc. (SOA) have renewed their partnership for another two years. “We are very excited to renew this partnership between the National Ski Patrol and Subaru,” said NSP Executive Director Meegan Moszynski. “Ski patrollers are ambassadors of safety on their mountains, and Subaru builds […]

How To Navigate The US China Trade War

By SIA | October 8, 2018 | 0 Comments

How To Navigate The Trade War By Eric Smith Companies that are subject to new tariffs on Chinese-made products might be able to mitigate some or all of the financial impact, according to David Cohen, a Washington, DC-based international trade lawyer for Sandler, Travis & Rosenberg P.A. “You’re not sitting ducks,” Cohen said during a […]

Colorado Ski Areas Offer Seniors Free and Discounted Skiing, Group Lesson Programs and More

By SIA | October 4, 2018 | 0 Comments

DENVER – Oct. 3, 2018 – Senior skiers and snowboarders are celebrated on the slopes in Colorado, where Colorado Ski Country USA (CSCUSA) member ski areas welcome seniors to take advantage of dozens of deals, discounts and special events. Below is a summary of Colorado ski area offerings for seniors. Arapahoe Basin Ski Area For […]

Colorado Cross Country Ski Association Announces What’s New at Colorado Nordic Resorts

By SIA | September 27, 2018 | 0 Comments

Colorado Cross Country Ski Association Announces What’s New at Colorado Nordic Resorts -Season Punch Pass now available; includes 14+ trail passes at nine Colorado resorts- GRANBY, Colo.—The Colorado Cross Country Ski Association (CCCSA) today announced what’s new at the association’s nine Colorado resorts. In addition, the CCCSA is now offering its 2018-19 Season Punch Pass. […]