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Nitro Launches the Snowboard Community Fund

April 8, 2020

  Over the last few weeks, the world has been full of uncertainties and changing faster than it ever has before. It is clear now that the world we live in will continue to be full of challenges and the COVID-19 outbreak will continue to take a toll on people´s health and the global economy. This […]

DPS Skis, Goal Zero, Petzl and Eastman Partner to Produce Face Shields for Healthcare Workers in Utah

April 8, 2020

SALT LAKE CITY – April 8, 2020 – DPS Skis, Goal Zero, Petzl and Eastman Machine Company have joined forces to manufacture medical-grade reusable polycarbonate face shields for the Utah Department of Health. The combined efforts and resources of the four highly-respected brands has resulted in the expeditious manufacturing of key Personal Protective Equipment (PPE) for the medical community in response […]

Snowsports Industries America Announces Snowbound Consumer Expos

February 5, 2020

    Snowsports Industries America Announces Snowbound Consumer Expos Agreement Finalized, New Name and Brand Launched  DENVER, CO (January 31, 2020). Today, Snowsports Industries America (SIA) announced the finalization of their acquisition of the Denver and Boston Ski and Snowboard Expos from BEWI Productions, Inc. and launched the re-branded events as SNOWBOUND. Following up on […]

Climate Takeways From The Outdoor + Snow Show Kickoff Breakfast

February 5, 2020

For the second year in a row, climate change has been the focus of the Outdoor + Snow Show Kickoff Breakfast, the official opening of our annual industry event, because if we’re going to be successful in the tight window we have, it’s going to take the continued attention and collaborative effort from every facet […]

Nordica Introduces 2020-21 Santa Ana Women’s All Mountain Ski Collection Featuring Terrain Specific Metal Construction

January 24, 2020

Nordica’s Introduces 2020-21 Santa Ana Women’s All Mountain Ski Collection Featuring Terrain Specific Metal Construction  Limited quantities of select models available now at select Nordica retailers   WEST LEBANON, N.H. – Jan. 21, 2020 – Nordica USA today announced details about its completely redesigned 2020-21 Santa Ana women’s all mountain ski collection. The line embraces […]

Elan Introduces the Next Evolution of the Award-Winning Ripstick Collection

January 24, 2020

Begunje, Slovenia (Winter 2019/2020) – Elan, handcrafted skis 100% made in the Alps for over 70 years, introduces the new generation of the Ripstick, designed and built to handle the most challenging terrain and performance needs of the most demanding skiers. Intelligently evolving from the existing award-winning collection, Elan applies modern day aesthetics and core […]

Elan Skis Celebrates 75 Years of Innovation, Heritage and Handcrafted Skis

January 24, 2020

Elan Skis Celebrates 75 Years of Innovation, Heritage and Handcrafted Skis Begunje, Slovenia (Winter 2020/2021) – Elan, handcrafted skis 100% made in the Alps, celebrates the brand’s 75th anniversary milestone with a nod to its heritage, along with a vision for innovation into the future. From pioneering parabolic shapes, to state-of-the art Amphibio technology found […]

Tecnica Introduces New Mach1 MV Series

January 24, 2020

Tecnica Introduces New Mach1 MV Series The all-mountain boots introduce T-Drive technology for consistent flex, improved efficiency and comfort. WEST LEBANON, NH (JAN 22, 2020) – Tecnica, the legendary designers and manufacturers of award-winning ski boots, is proud to introduce an all-new Mach1 MV series, featuring the Mach1 MV 130 TD – a mid-volume all-mountain […]

Head USA Provides Funding to Share Winter Foundation

January 14, 2020

Head USA Provides Funding to Share Winter Foundation Participates In SIA’s Generation Snow’s Industry Funding Match  PARK CITY, UT (January 14, 2020). Today, Snowsports Industries America (SIA) announced that SIA member HEAD USA has made a significant contribution to Share Winter, as part of SIA’s Generation Snow’s industry-match initiative. SIA is challenging the winter industry […]

SMC Celebrates 50th Anniversary

January 9, 2020

The year was 1970. Nixon was president, Simon and Garfunkle topped the music charts, Midnight Cowboy won best picture, Paul McCartney announced the breakup of The Beatles, and eight ski retailers got together to form SMC! Snowsports Merchandising Corporation (SMC), a buying group in the wintersports industry, is proud to announce that 2020 commemorates 50 […]