Industry News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to SIA here.

DPS Skis, Goal Zero, Petzl and Eastman Partner to Produce Face Shields for Healthcare Workers in Utah

By SIA | April 8, 2020 | 0 Comments

SALT LAKE CITY – April 8, 2020 – DPS Skis, Goal Zero, Petzl and Eastman Machine Company have joined forces to manufacture medical-grade reusable polycarbonate face shields for the Utah Department of Health. The combined efforts and resources of the four highly-respected brands has resulted in the expeditious manufacturing of key Personal Protective Equipment (PPE) for the medical community in response […]

Snowsports Industries America Announces Snowbound Consumer Expos

By SIA | February 5, 2020 | 0 Comments

    Snowsports Industries America Announces Snowbound Consumer Expos Agreement Finalized, New Name and Brand Launched  DENVER, CO (January 31, 2020). Today, Snowsports Industries America (SIA) announced the finalization of their acquisition of the Denver and Boston Ski and Snowboard Expos from BEWI Productions, Inc. and launched the re-branded events as SNOWBOUND. Following up on […]

Climate Takeways From The Outdoor + Snow Show Kickoff Breakfast

By SIA | February 5, 2020 | 0 Comments

For the second year in a row, climate change has been the focus of the Outdoor + Snow Show Kickoff Breakfast, the official opening of our annual industry event, because if we’re going to be successful in the tight window we have, it’s going to take the continued attention and collaborative effort from every facet […]

Nordica Introduces 2020-21 Santa Ana Women’s All Mountain Ski Collection Featuring Terrain Specific Metal Construction

By SIA | January 24, 2020 | 0 Comments

Nordica’s Introduces 2020-21 Santa Ana Women’s All Mountain Ski Collection Featuring Terrain Specific Metal Construction  Limited quantities of select models available now at select Nordica retailers   WEST LEBANON, N.H. – Jan. 21, 2020 – Nordica USA today announced details about its completely redesigned 2020-21 Santa Ana women’s all mountain ski collection. The line embraces […]

Elan Introduces the Next Evolution of the Award-Winning Ripstick Collection

By SIA | January 24, 2020 | 0 Comments

Begunje, Slovenia (Winter 2019/2020) – Elan, handcrafted skis 100% made in the Alps for over 70 years, introduces the new generation of the Ripstick, designed and built to handle the most challenging terrain and performance needs of the most demanding skiers. Intelligently evolving from the existing award-winning collection, Elan applies modern day aesthetics and core […]

Elan Skis Celebrates 75 Years of Innovation, Heritage and Handcrafted Skis

By SIA | January 24, 2020 | 0 Comments

Elan Skis Celebrates 75 Years of Innovation, Heritage and Handcrafted Skis Begunje, Slovenia (Winter 2020/2021) – Elan, handcrafted skis 100% made in the Alps, celebrates the brand’s 75th anniversary milestone with a nod to its heritage, along with a vision for innovation into the future. From pioneering parabolic shapes, to state-of-the art Amphibio technology found […]

Tecnica Introduces New Mach1 MV Series

By SIA | January 24, 2020 | 0 Comments

Tecnica Introduces New Mach1 MV Series The all-mountain boots introduce T-Drive technology for consistent flex, improved efficiency and comfort. WEST LEBANON, NH (JAN 22, 2020) – Tecnica, the legendary designers and manufacturers of award-winning ski boots, is proud to introduce an all-new Mach1 MV series, featuring the Mach1 MV 130 TD – a mid-volume all-mountain […]

Head USA Provides Funding to Share Winter Foundation

By SIA | January 14, 2020 | 0 Comments

Head USA Provides Funding to Share Winter Foundation Participates In SIA’s Generation Snow’s Industry Funding Match  PARK CITY, UT (January 14, 2020). Today, Snowsports Industries America (SIA) announced that SIA member HEAD USA has made a significant contribution to Share Winter, as part of SIA’s Generation Snow’s industry-match initiative. SIA is challenging the winter industry […]

SMC Celebrates 50th Anniversary

By SIA | January 9, 2020 | 0 Comments

The year was 1970. Nixon was president, Simon and Garfunkle topped the music charts, Midnight Cowboy won best picture, Paul McCartney announced the breakup of The Beatles, and eight ski retailers got together to form SMC! Snowsports Merchandising Corporation (SMC), a buying group in the wintersports industry, is proud to announce that 2020 commemorates 50 […]

SHRED. Partners with Lanctôt for Canadian Distribution

By SIA | January 2, 2020 | 0 Comments

The eyewear and protection brand partners with Lanctôt for the distribution of its innovative products throughout Canada Park City, Utah—December 23, 2019—SHRED. is proud to announce that it has partnered with Lanctôt for the distribution of its innovative products in Canada. Through this new partnership, the authentic eyewear and protection brand aims to expand its […]