Industry News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to SIA here.

Global Sales Guys Welcomes Outdoor Industry Veteran, Sasha Dietschi Cooper.

By SIA | November 7, 2019 | 0 Comments

Global Sales Guys welcomes outdoor industry veteran, Sasha Dietschi Cooper. The sales and retail leader will focus on business development and go-to-market strategies for GSG. DENVER, Colo. (November 7, 2019) – Global Sales Guys, the Denver based global sales agency, announced today that it is teaming up with outdoor industry veteran, Sasha Dietschi-Cooper. Cooper’s previous […]

The Outdoor Business Climate Partnership Celebrates The Senate Climate Solutions Caucus

By SIA | November 7, 2019 | 0 Comments

    The Outdoor Business Climate Partnership Applauds The Senate Climate Solutions Caucus New Bipartisan Membership Indicates Increased Focus on Climate Change In Washington Boulder, CO, Lakewood, CO and Park City, UT November 7, 2019. Today, the Outdoor Business Climate Partnership (OBCP) applauded the formation of the new bipartisan Senate Climate Solutions Caucus. The new […]

Snowsports Merchandising Corporation Adopts Next-Generation B2B Technology

By SIA | October 23, 2019 | 0 Comments

PlumRiver’s Elastic Platform to Power Winter Sports Market Megadeal Meeting Springfield, MA, October 16, 2019 – Snowsports Merchandising Corporation (SMC), North America’s premier coalition of winter sports specialty retailers, is taking a major step to streamline the wholesale purchasing process for its members. SMC is partnering with PlumRiver Technologies to utilize their next-generation Elastic Suite […]

MARQUEE BRANDS DEBUTS BLINDSPOT, A DAKINE SHORT FILM

By SIA | October 22, 2019 | 0 Comments

Nominated for ‘Film of the Year’ and ‘Best Editing’ by IF3 Film Festival Los Angeles, CA (October 22, 2019) – Marquee Brands is excited to debut blindspot – the short film produced and released by Dakine – showcasing team riders, Louif Paradis, Mark Wilson, and Sam Taxwood as they embark on snow and travel adventures […]

The Outdoor Business Climate Partnership Advocates in DC

By SIA | October 22, 2019 | 0 Comments

Last week, the Outdoor Business Climate partnership a collaborative effort to address climate change between SIA, the Outdoor Industry Association (OIA) and the National Ski Areas Association (NSAA) met on Capitol Hill to spend time with lawmakers, pressing them to take urgent and decisive action on climate. Also joining us was Melanie Mills, President and […]

Snowsports Industries America Launches “Generation Snow”

By SIA | October 22, 2019 | 0 Comments

Snowsports Industries America Launches “Generation Snow” Targeting 100,000 New Participants In Winter Sports by 2028 PARK CITY, UT (October 24, 2019). Today, Snowsports Industries America (SIA) announced a new platform, Generation Snow, to address the desire to increase participation in Winter snow sports. To launch this new initiative, SIA has partnered with the Share Winter […]

Nordica Debuts Season One of ‘It’s Family Time’

By SIA | October 17, 2019 | 0 Comments

WEST LEBANON, N.H. – Oct. 17, 2019 – Legacy ski brand Nordica today announced the debut of season one of “It’s Family Time”, a series of five short videos featuring skiing, families, and how the sport creates memories and bonds that last a lifetime. Each episode in the series is told from a unique point […]

Sweet Protection Ascender Helmet Snags Editor’s Choice Awards

By SIA | October 10, 2019 | 0 Comments

Sweet Protection Ascender Helmet Snags Editor’s Choice Awards  Honors Pour in From Backcountry, Backpacker   Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced today that its Ascender Helmet has picked up two high-profile awards from some of the leading outlets in the outdoor industry. Backpacker Magazine and Backcountry Magazine have […]

Snowsports Industries America Invites Retailer, Sales Reps and Resorts To Join

By SIA | October 10, 2019 | 0 Comments

PARK CITY, UT October 7, 2019. Today, Snowsports Industries America (SIA) announced that they have opened its membership to include new segments of the industry:  retailers, sales reps and resorts. After 65 years of serving constituents in the supplier category, this change reflects the evolution of the snow sports industry and the need for a […]

Volkswagen presents Warren Miller’s “Timeless”

By SIA | October 10, 2019 | 0 Comments

Steamboat Springs, Colo., October 9th, 2019 – If deep snow pack puts a smile on your face, it’s something you had in common with the late, great Mr. Warren Miller. The warm, witty, mildly eccentric godfather of the ski-and-ride film industry was the man who got us all started in action sport films. This fall, don’t miss […]