VAIL, Colorado – In a strategic move poised to accelerate growth and introduce new categories,
Kästle USA welcomes industry veteran Steven Poulin as its new President / Chief Executive Officer.
Poulin has more than 15 years of senior management experience, including a decade of strategic
development and plan execution within the ski industry, most recently, as former CEO at Swix Sport
USA. Under Poulin’s leadership, Swix experienced record breaking revenue and profitability results,
while doubling overall annual growth year over year.
“Steven is the right strategic leader for Kästle USA,” said Tomas Nemec, Executive Chairman of the
Board. “Steven’s extensive ski industry background and business development skills will help Kästle
strengthen the brand’s importance through strategic alliances and partnerships”.
“I am very excited to be part of the Kästle family,” remarked Steven Poulin. “Kästle is an amazing
legacy brand with world-class products and a strong foundation to build upon. This gives us a
unique position to carve out our niche and grow this premium brand”.
“As a company, we plan to emphasize greater strategic planning and, as a brand, we intend to
continue to focus on strategic development and entry into new markets and product categories. This
will offer up new growth opportunities for us and our retailers,” added Poulin.
Poulin started on September 1, 2024 and will be based out of Portsmouth, NH and can be reached at
[email protected].
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About Kästle:
Kästle is a renowned Austrian ski brand with a rich history dating back to 1924. Known for its
high-quality, innovative skis, Kästle combines traditional craftsmanship with cutting-edge
technology to create skis
that offer exceptional precision and performance. The brand has a storied racing history, with
numerous victories in international competitions, including World Championships and Olympic titels.
These successes have cemented Kästle’s reputation as a leading brand in competitive skiing,
showcasing the brand’s dedication to excellence and innovation on the world stage. Kästle is highly
respected among professional athletes and discerning skiers around the world, including in the U.S.
market, where Kästle has built a strong reputation with the MX-Allmountain and ZX/Paragon Freeride
Line. Kästle’s skis are designed to excel both on groomed slopes and in challenging off-piste
conditions. With a focus on quality, innovation, and a commitment to excellence.
Media Contact:
BrickPR
Karl Wiedemann [email protected]
203-906-5806