Industry News

SIA + TWB THE SESSIONS @ SIA
Just released: Jeff Boliba, Burton Snowboards

Snowboarder’s Creative Director Pat Bridges sat down with Burton’s Jeff Boliba, VP of global resorts, at the 2015 SIA Snow Show to dive into his role and ways he is making an impact when it comes to retention and overall participation. Industry veteran Boliba has helped grow Burton’s Learn To Ride (LTR) program from a handful of locations to 188 destinations in 22 countries since he’s been at the helm.

With  30 videos total, stay tuned for more to come this summer and fall; Capita’s Blue Montgomery, Todd Richards with Quiksilver, Stacy Dye and Matty Swanson with Oakley, and TEN’s Gerhard Gross to list a few. TransWorld Business, TransWorld Snowboarding, Snowboarder and SIA will host the video series.

The Sessions @ SIA: Jeff Boliba, Burton Snowboards

In case you missed it. Mike Lewis, ZEAL Optics

More at

SIAsnowshow.com/thesessions.