SIA | Snowsports Industries America

#TheBusinessOfWinter

SIA’s mission is to help the winter outdoor community thrive.

SIA is the trade association of the winter outdoor industry. Through SIA membership, brands, destinations, retailers, service providers and nonprofits solve immediate business problems, adapt to changing pressures, save and grow. SIA and its members spot trends that matter, facilitate industry-wide strategy and innovate to ensure the winter outdoors thrives for future generations.

Join Us
Eastern Regional Summit

Burlington, VT, on October 22 2024

See Details Get Tickets
Western Regional Summit

Broomfield, CO, on October 24, 2024

See Details Get Tickets
Global Summit

Sundance Resort, UT, March 24-26, 2025

Special pricing for SIA members has been extended until Nov 1! But, if you register BEFORE Sept 21 you will get exclusive access to the Global Summit lodging block at Sundance Resort! And of course, retailers always get special pricing!

See Details Get Tickets

SIA Initiatives

Immediate Business Value

Through SIA membership, companies of all sizes develop, share and adopt best practices, resources and expertise, gaining and producing immediate business value.

Learn More

Consumer Engagement

Through SIA membership, companies understand and engage the changing consumer for a larger, more diverse, more durable enthusiast community.

Learn More

ClimateUnited Lab

We provide the tools, resources and expert guidance for every SIA-member company of any size to build an achievable climate action plan.

Learn More

Inclusion Practices

Through SIA membership, companies make the principles and practices of inclusion central to their businesses.

Learn More

Standards & Regulations

We help members become aware of, and guide them on global standards and regulations that impact their businesses.

Learn More